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Number of items: 26.

Article

Teichert, T., Graf, A., Rezaei, Sajad, Wörfel, P. and Duh, H. (2019) Measures of implicit cognition for marketing research. Marketing, Zeitschrift fur Forschung und Praxis, 41 (3). pp. 48-76. ISSN 0344-1369

Rezaei, Sajad, Emami, M. and Valaei, N. (2019) Modeling emotive and cognitive origins of consumer's purchase choices and patronage decisions. International Journal of e-Business Research, 15 (2). pp. 71-92. ISSN Print: 1548-1131 Online: 1548-114X

Ho, R.C. and Rezaei, Sajad (2018) Social Media Communication and Consumers Decisions: Analysis of the Antecedents for Intended Apps Purchase. Journal of Relationship Marketing, 17 (3). pp. 204-228. ISSN Print: 1533-2667 Online: 1533-2675

Shahijan, M.K., Rezaei, Sajad and Amin, M. (2018) Qualities of effective cruise marketing strategy: Cruisers’ experience, service convenience, values, satisfaction and revisit intention. International Journal of Quality and Reliability Management, 35 (10). pp. 2304-2327. ISSN 0265-671X

Chua, P.Y., Rezaei, Sajad, Gu, M.L., Oh, Y. and Jambulingam, M. (2018) Elucidating social networking apps decisions: Performance expectancy, effort expectancy and social influence. Nankai Business Review International, 9 (2). pp. 118-142. ISSN 2040-8749

Shahijan, M.K., Rezaei, Sajad and Guptan, V.P. (2018) Marketing public and private higher education institutions: A total experiential model of international student’s satisfaction, performance and continues intention. International Review on Public and Nonprofit Marketing, 15 (2). pp. 205-234. ISSN Print: 1865-1984 Online: 1865-1992

Rezaei, Sajad, Emami, M. and Ismail, N. (2018) Paid internet advertising (PIA) and frequency of apps-buying decisions: Insights from the retail enterprises in an emerging market. Journal of Enterprise Information Management, 31 (3). pp. 463-487. ISSN 1741-0398

Rezaei, Sajad, Shahijan, M.K., Valaei, N., Rahimi, R. and Ismail, W.K.W. (2018) Experienced international business traveller’s behaviour in Iran: A partial least squares path modelling analysis. Tourism and Hospitality Research, 18 (2). pp. 163-190. ISSN Print: 1467-3584 Online: 1742-9692

Rezaei, Sajad and Valaei, N. (2018) Apps shoppers' behaviour and the moderating effect of product standardisation/brand recognition: A maximum likelihood estimation approach. International Journal of Electronic Marketing and Retailing, 9 (2). pp. 184-206. ISSN Print: 1741-1033 Online: 1025

Mohseni, S., Jayashree, S., Rezaei, Sajad, Kasim, A. and Okumus, F. (2018) Attracting tourists to travel companies’ websites: the structural relationship between website brand, personal value, shopping experience, perceived risk and purchase intention. Current Issues in Tourism, 21 (6). pp. 616-645. ISSN Print: 1368-3500 Online: 1747-7603

Rezaei, Sajad and Valaei, N. (2017) Branding in a multichannel retail environment: Online stores vs app stores and the effect of product type. Information Technology and People, 30 (4). pp. 853-886. ISSN 0959-3845

Rezaei, Sajad (2017) Dragging Market Mavens to Promote Apps Repatronage Intention: The Forgotten Market Segment. Journal of Promotion Management, 24 (4). pp. 511-532. ISSN Print: 1049-6491 Online: 1540-7594

Rezaei, Sajad and Valaei, N. (2017) Crafting experiential value via smartphone apps channel. Marketing Intelligence and Planning, 35 (5). pp. 688-702. ISSN 0263-4503

Valaei, N., Rezaei, Sajad and Ismail, W.K.W. (2017) Examining learning strategies, creativity, and innovation at SMEs using fuzzy set Qualitative Comparative Analysis and PLS path modeling. Journal of Business Research, 70. pp. 224-233. ISSN 0148-2963

Valaei, N. and Rezaei, Sajad (2016) Does Web 2.0 utilisation lead to knowledge quality, improvisational creativity, compositional creativity, and innovation in small and medium-sized enterprises? A sense-making perspective. Technology Analysis and Strategic Management, 29 (4). pp. 381-394. ISSN 0953-7325

Rezaei, Sajad (2014) Segmenting consumer decision-making styles (CDMS) toward marketing practice: A partial least squares (PLS) path modeling approach. Journal of Retailing and Consumer Services, 22. pp. 1-15. ISSN 0969-6989

Book Section

Rezaei, Sajad, Chandran, R. and Oh, Y.M. (2018) Pre-purchase user perceptions of attributes and post- purchase attitudes in building successful online retail promotional strategies. In: Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications. IGI Global, Hershey, PA, USA, pp. 368-382. ISBN 9781522551874

Rezaei, Sajad, Sivasubramaniam, S. and Ho, R.C. (2017) Antecedents of apps channel selection: A research proposal. In: Apps management and E-commerce transactions in real-time. IGI Global, Hershey, PA, USA, pp. 252-271. ISBN 978-152252449-6

Rezaei, Sajad and Shahijan, M.K. (2017) Apps in Hospitality and Tourism: Conceptualization of Branded Apps in Building Traveler Satisfaction and Loyalty. In: Apps management and E-commerce transactions in real-time. IGI Global, Hershey, PA, USA, pp. 210-235. ISBN 978-152252449-6

Rezaei, Sajad and Emmi, M. (2017) Apps-commerce in emerging markets: Insights and future business models. In: Apps management and E-commerce transactions in real-time. IGI Global, Hershey, PA, USA, pp. 51-69. ISBN 978-152252449-6

Raja Mohan, S.B.V. and Rezaei, Sajad (2017) Brand personality, social status, and physical vanity in building luxury fashion branded apps. In: Apps management and E-commerce transactions in real-time. IGI Global, Hershey, PA, USA, pp. 176-192. ISBN 978-152252449-6

Rezaei, Sajad, Wee, C.H. and Valaei, N. (2017) Essential of apps marketing implementation and E-commerce strategies: Apps users' decision-making process. In: Apps management and E-commerce transactions in real-time. IGI Global, Hershey, PA, USA, pp. 141-158. ISBN 978-152252449-6

Rezaei, Sajad, Sivasubramaniam, S. and Ho, R.C. (2017) Post-purchase apps usage attitudes: Revisiting trust, customer satisfaction, and loyalty of apps usage. In: Apps management and E-commerce transactions in real-time. IGI Global, Hershey, PA, USA, pp. 194-209. ISBN 978-152252449-6

Rezaei, Sajad (2017) Preface: Apps management and E-commerce transactions in real-time. In: Apps management and E-commerce transactions in real-time. IGI Global, Hershey, PA, USA, xv-xxiv. ISBN 978-152252449-6

Manli, G. and Rezaei, Sajad (2017) Value and risk: Dual pillars of apps usefulness. In: Apps management and E-commerce transactions in real-time. IGI Global, Hershey, PA, USA, pp. 274-291. ISBN 978-152252449-6

Book

Rezaei, Sajad (2017) Apps management and E-commerce transactions in real-time. IGI Global, Hershey, PA, USA, pp. 1-379. ISBN 978-152252449-6

This list was generated on Sat Feb 29 10:42:11 2020 UTC.
 
     
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