University of Worcester Worcester Research and Publications

Essential of apps marketing implementation and E-commerce strategies: Apps users' decision-making process

Rezaei, Sajad ORCID:, Wee, C.H. and Valaei, N. (2017) Essential of apps marketing implementation and E-commerce strategies: Apps users' decision-making process. In: Apps management and E-commerce transactions in real-time. IGI Global, Hershey, PA, USA, pp. 141-158. ISBN 978-152252449-6

Full text not available from this repository. (Request a copy)


Consumer behaviors and attitudes represent a continuously evolving field, thus, by understanding consumer behavior towards Apps from marketing strategy standpoint, managers can benefitfrom acquiring much informationfrom applying and translating new insights into strategies and tactics that could be helpful for retailer's decision makers. Furthermore, the buying behavior of online shoppers is substantial in the prosperity of Apps marketing strategies and by identifying and understanding the factors that influence the consumer's buying decision, Apps retailers can design their online marketing strategy accordingly to maximize customer satisfaction and ultimately increase the sales volume. This chapter mainly proposed an integration of Internet consumer attitudes, behavior and Apps marketing strategy. This chapter is twofold in terms of having implications both in theory and practice. Indeed, this study helps in understanding consumer decision-making process in Apps environment and produce new knowledge to online and Apps retailers, marketing managers as well as marketing and IT scholars. The Apps related technologies have developed as an important medium for marketing in various areas, including expanded geographic scope, novel opportunities for appreciating customers and offering cost efficiencies

Item Type: Book Section
Additional Information:

The full-text cannot be supplied for this item. Please check availability with your local library or Interlibrary Requests Service.

Uncontrolled Discrete Keywords: apps management, e-commerce, transactions, real-time, augmented reality, cloud computing, customer satisfaction, hospitality, mobile social networks, tourism, brand personality, social status, physical vanity, emerging markets, business models
Divisions: College of Business, Psychology and Sport > Worcester Business School
Related URLs:
Depositing User: Sajad Rezaei
Date Deposited: 17 Jan 2020 13:52
Last Modified: 17 Jun 2020 17:34

Actions (login required)

View Item View Item
Worcester Research and Publications is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.