University of Worcester Worcester Research and Publications

Apps-commerce in emerging markets: Insights and future business models

Rezaei, Sajad ORCID: and Emmi, M. (2017) Apps-commerce in emerging markets: Insights and future business models. In: Apps management and E-commerce transactions in real-time. IGI Global, Hershey, PA, USA, pp. 51-69. ISBN 978-152252449-6

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The Internet and Apps related technologies are considered as information "super highway" since they are able to connect people, computers, and data to one another. Because of them, a new communication medium has risen, which provides an access to the large flow of information across various broad extensions. As a consequence, there has been a need for understanding the behaviors of online consumers, since Information Technology and its usage have had a massive impact on shopping behaviors as well as the rate of market success. This chapter's aim will be to sanitize the current understanding of Apps/online consumer behavior to shape Apps marketing strategies and implementations.

Item Type: Book Section
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Uncontrolled Discrete Keywords: apps management, e-commerce, transactions, real-time, augmented reality, cloud computing, customer satisfaction, hospitality, mobile social networks, tourism, brand personality, social status, physical vanity, emerging markets, business models
Divisions: College of Business, Psychology and Sport > Worcester Business School
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Depositing User: Sajad Rezaei
Date Deposited: 17 Jan 2020 13:52
Last Modified: 17 Jun 2020 17:34

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