Worcester Research and Publications

SEARCH EPRINTS:

USER PANEL:

ABOUT THE COLLECTION:

WRaP is a collection of research papers and university publications. It presents the academic and creative work of the university. You are welcome to look for and obtain items of interest and make contact with the authors and creators.

CONTACT DETAILS:

All correspondence about WRaP should be sent to the Repository Manager.

Dragging Market Mavens to Promote Apps Repatronage Intention: The Forgotten Market Segment

Tools

Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611 (2017) Dragging Market Mavens to Promote Apps Repatronage Intention: The Forgotten Market Segment. Journal of Promotion Management, 24 (4). pp. 511-532. ISSN Print: 1049-6491 Online: 1540-7594

Full text not available from this repository. (Request a copy)

Official URL: https://www.tandfonline.com/doi/full/10.1080/10496...

Abstract

While diffusers of market information, their level of involvements and experiences in the marketplace are essential to a market segment, a few empirical research have examined the role of market mavens in promoting Apps retail channel repatronage intention. The purpose of this study is to investigate the structural relationship between flow experience, immersive satisfaction (affective), experiential satisfaction (cognitive), market maven tendency, and Apps repatronage intention (ARI). A total of 407 valid online questionnaires were collected to conduct the statistical analyses using partial least square path modeling approach. The results imply that flow experience, immersive and experiential satisfaction are several determinants of market mavens in promoting Apps retail stores. Practically, the results imply that consumers with a high level of perceived flow experience, immersive and experiential satisfaction exhibit higher tendency of involvement, diffuse more Apps market information and further show a high level of ARI. Theoretically, this study uncovers the experience, satisfaction, market mavenism, and repatronage linkages, and proposes a set of key determinants to explain ARI in an E-retailing environment. The implications and limitations are discussed. © 2018 Taylor & Francis.

Item Type:	Article
Additional Information:	Staff and students at the University of Worcester can access the full-text of the online published article via the official URL. External users should check availability with their local library or Interlibrary Requests Service.
Uncontrolled Discrete Keywords:	flow experience, immersive satisfaction, experiential satisfaction, market maven tendency, apps repatronage intention (ARI), apps retailing
Divisions:	College of Business, Psychology and Sport > Worcester Business School
Related URLs:	Publisher https://library.worc.ac.uk/
Depositing User:	Dr Sajad Rezaei
Date Deposited:	17 Jan 2020 13:49
Last Modified:	17 Jun 2020 17:34
URI:	https://eprints.worc.ac.uk/id/eprint/9052

Actions (login required)

View Item

Altmetric

CORE (COnnecting REpositories)

© University of Worcester Henwick Grove, WR2 6AJ Tel: 01905 855000 | Materials in WRaP are protected by copyright and other intellectual property rights. By using WRaP you agree to abide by UK copyright laws.

Worcester Research and Publications is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.