University of Worcester Worcester Research and Publications

Post-purchase apps usage attitudes: Revisiting trust, customer satisfaction, and loyalty of apps usage

Rezaei, Sajad ORCID:, Sivasubramaniam, S. and Ho, R.C. (2017) Post-purchase apps usage attitudes: Revisiting trust, customer satisfaction, and loyalty of apps usage. In: Apps management and E-commerce transactions in real-time. IGI Global, Hershey, PA, USA, pp. 194-209. ISBN 978-152252449-6

Full text not available from this repository. (Request a copy)


The importance of relationship between customer and retailer has become prevalent in the ever-increasing competitive online market. The customers buying process often begin with the downloading of the required Apps in relation to the products they intended to purchase. Hence, customer satisfaction depends on customers' postpurchase evaluation on their experience with the use of the Apps. The aim of this chapter is to conceptualize the apps usage for online shopping, by examining the role of trust and satisfaction gained from the market interaction between the customers and retailers. Customers rely heavily on the information as well as the experiences encountered from the use of the apps. The retailers need to gain insights from the customer's perspective on the apps usage in order to improve customer relationship. This has impact on retailers' marketing efforts for winning the customers' loyalty.

Item Type: Book Section
Additional Information:

The full-text cannot be supplied for this item. Please check availability with your local library or Interlibrary Requests Service.

Uncontrolled Discrete Keywords: apps management, e-commerce, transactions, real-time, augmented reality, cloud computing, customer satisfaction, hospitality, mobile social networks, tourism, brand personality, social status, physical vanity, emerging markets, business models
Divisions: College of Business, Psychology and Sport > Worcester Business School
Related URLs:
Depositing User: Sajad Rezaei
Date Deposited: 17 Jan 2020 13:52
Last Modified: 17 Jun 2020 17:34

Actions (login required)

View Item View Item
Worcester Research and Publications is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.