University of Worcester Worcester Research and Publications
 
  USER PANEL:
  ABOUT THE COLLECTION:
  CONTACT DETAILS:

Pre-purchase user perceptions of attributes and post-purchase attitudes in building successful online retail promotional strategies

Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611, Chandran, R. and Oh, Y.M. (2017) Pre-purchase user perceptions of attributes and post-purchase attitudes in building successful online retail promotional strategies. In: Promotional Strategies and New Service Opportunities in Emerging Economies. IGI Global, Hershey, PA, pp. 164-183. ISBN 9781522522065 (print) 9781522522072 (eISBN)

Full text not available from this repository. (Request a copy)

Abstract

As a critical feature of the human experience, attitude plays an important role which is essential in implementation of effective online retail strategies. The purpose of this chapter is to conceptualize consumer's pre-purchase user perceptions of attributes and post-purchase attitudes in building successful online retail promotional strategy in emerging economies-Malaysia. The chapter proposes an integrative conceptual framework toward implementation of effective promotional strategy which includes usage expediency, trustworthiness, price awareness, navigation design, experiential gratification and electronic word-of-mouth (EWOM). The chapter argues that pre-purchase user perceptions of attributes and post-purchase user perceptions of attitudes are important concept in promoting successful online retail website. Theoretical implications of chapter are further discussed.

Item Type: Book Section
Additional Information:

The full-text cannot be supplied for this item. Please check availability with your local library or Interlibrary Requests Service.

Uncontrolled Discrete Keywords: pre-purchase, user perceptions, attitudes, post-purchase, new service opportunities, emerging economies, Malaysia
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: College of Business, Psychology and Sport > Worcester Business School
Related URLs:
Depositing User: Dr Sajad Rezaei
Date Deposited: 13 May 2020 14:39
Last Modified: 17 Jun 2020 17:36
URI: https://eprints.worc.ac.uk/id/eprint/9433

Actions (login required)

View Item View Item
 
     
Worcester Research and Publications is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.