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Consumer experiences, attitude and behavioral intention toward online food delivery (OFD) services

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Yeo, V.C.S., Goh, S-K. and Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611 (2017) Consumer experiences, attitude and behavioral intention toward online food delivery (OFD) services. Journal of Retailing and Consumer Services, 35. pp. 150-162. ISSN 0969-6989

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Official URL: https://www.sciencedirect.com/science/article/pii/...

Abstract

Prior research has mostly examined consumer attitudes toward online services/retailing in general and a few researchers have addressed consumer experiences with online food delivery (OFD) services. The purpose of this study is to examine the structural relationship between convenience motivation, post-usage usefulness, hedonic motivation, price saving orientation, time saving orientation, prior online purchase experience, consumer attitude and behavioral intention towards OFD services. The study proposes an integrative theoretical research model based on the Contingency Framework and Extended Model of IT Continuance. 224 valid questionnaires were collected to empirically test the research model using the partial least square (PLS) path modeling approach. The results imply that the proposed hypotheses were supported, except for the relationship between prior online purchase experience and post-usage usefulness. Practical implications and limitations are discussed.

Item Type:	Article
Additional Information:	Staff and students at the University of Worcester can access the full-text of the online published article via the official URL. External users should check availability with their local library or Interlibrary Requests Service.
Uncontrolled Discrete Keywords:	attitudinal survey, consumption behavior, electronic commerce, food market, hedonic analysis, Internet, questionnaire survey, retailing
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	College of Business, Psychology and Sport > Worcester Business School
Related URLs:	Publisher https://library.worc.ac.uk/
Depositing User:	Sajad Rezaei
Date Deposited:	13 May 2020 08:29
Last Modified:	17 Jun 2020 17:35
URI:	https://eprints.worc.ac.uk/id/eprint/9404

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