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WRaP is a collection of research papers and university publications. It presents the academic and creative work of the university. You are welcome to look for and obtain items of interest and make contact with the authors and creators.
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Sajad Rezaei
Biography
Digital Marketing, Research Methods
Senior Lecturer in Digital Marketing
My Latest
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Rezaei, Sajad
ORCID: https://orcid.org/0000-0001-7942-0611
(2014)
Segmenting consumer decision-making styles (CDMS) toward marketing practice: A partial least squares (PLS) path modeling approach.
Journal of Retailing and Consumer Services, 22.
pp. 1-15.
ISSN 0969-6989
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Rezaei, Sajad
ORCID: https://orcid.org/0000-0001-7942-0611 and Valaei, N.
(2017)
Branding in a multichannel retail environment: Online stores vs app stores and the effect of product type.
Information Technology and People, 30 (4).
pp. 853-886.
ISSN 0959-3845
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Rezaei, Sajad
ORCID: https://orcid.org/0000-0001-7942-0611 and Valaei, N.
(2017)
Crafting experiential value via smartphone apps channel.
Marketing Intelligence and Planning, 35 (5).
pp. 688-702.
ISSN 0263-4503
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Valaei, N., Rezaei, Sajad
ORCID: https://orcid.org/0000-0001-7942-0611 and Ismail, W.K.W.
(2017)
Examining learning strategies, creativity, and innovation at SMEs using fuzzy set Qualitative Comparative Analysis and PLS path modeling.
Journal of Business Research, 70.
pp. 224-233.
ISSN 0148-2963
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Teichert, T., Graf, A., Rezaei, Sajad
ORCID: https://orcid.org/0000-0001-7942-0611, Wörfel, P. and Duh, H.
(2019)
Measures of implicit cognition for marketing research.
Marketing, Zeitschrift fur Forschung und Praxis, 41 (3).
pp. 48-76.
ISSN 0344-1369
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Rezaei, Sajad
ORCID: https://orcid.org/0000-0001-7942-0611, Emami, M. and Valaei, N.
(2019)
Modeling emotive and cognitive origins of consumer's purchase choices and patronage decisions.
International Journal of e-Business Research, 15 (2).
pp. 71-92.
ISSN Print: 1548-1131 Online: 1548-114X
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Shahijan, M.K., Rezaei, Sajad
ORCID: https://orcid.org/0000-0001-7942-0611 and Amin, M.
(2018)
Qualities of effective cruise marketing strategy: Cruisers’ experience, service convenience, values, satisfaction and revisit intention.
International Journal of Quality and Reliability Management, 35 (10).
pp. 2304-2327.
ISSN 0265-671X
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Rezaei, Sajad
ORCID: https://orcid.org/0000-0001-7942-0611
(2017)
Dragging Market Mavens to Promote Apps Repatronage Intention: The Forgotten Market Segment.
Journal of Promotion Management, 24 (4).
pp. 511-532.
ISSN Print: 1049-6491 Online: 1540-7594
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Ho, R.C. and Rezaei, Sajad
ORCID: https://orcid.org/0000-0001-7942-0611
(2018)
Social Media Communication and Consumers Decisions: Analysis of the Antecedents for Intended Apps Purchase.
Journal of Relationship Marketing, 17 (3).
pp. 204-228.
ISSN Print: 1533-2667 Online: 1533-2675
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Chua, P.Y., Rezaei, Sajad
ORCID: https://orcid.org/0000-0001-7942-0611, Gu, M.L., Oh, Y. and Jambulingam, M.
(2018)
Elucidating social networking apps decisions: Performance expectancy, effort expectancy and social influence.
Nankai Business Review International, 9 (2).
pp. 118-142.
ISSN 2040-8749
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