WRaP - Worcester Research and Publications

Contact
Biography
My Latest As Author
My Most Viewed As Author

[+][-]

Contact

Name:

Dr Sajad Rezaei

Email:

s.rezaei@worc.ac.uk

Department:

Worcester Business School

Organisation:

University of Worcester

Address:

MH 1005, Castle Street

Country:

United Kingdom

Homepage URL:

https://www.worcester.ac.uk/about/profiles/sajad-rezaei

Biography

Expertise:

Digital Business & Marketing, Research Methods, Sustainable Consumption, Business Innovation

Job title:

Senior Lecturer in Digital Marketing

My Latest As Author

Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611 (2026) Written evidence for Education Committee, The use of Artificial Intelligence and EdTech in Education inquiry. Documentation. UK Parliament, London.
Zimba, C., Trivedi, R., Ismagilova, E. and Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611 (2026) Visualising the trip: how visual eWOM shapes travel intentions via mental imagery. International Journal of Contemporary Hospitality Management, AOP. pp. 1-21. ISSN Online ISSN 1757-1049 Print ISSN 0959-6119
Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611 and Rohit, T. (2026) Written submission for Inquiry: Priorities of the Business and Trade Committee for 2026. Project Report. UK Parliament, London.
Rose, Catharine ORCID: https://orcid.org/0000-0002-9786-1389, Howdle, Jess ORCID: https://orcid.org/0009-0006-9402-7803, Watts, Helen ORCID: https://orcid.org/0000-0002-8286-8764, Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611, Nichol, Lynn ORCID: https://orcid.org/0000-0001-9889-9912 and Bradley, Eleanor ORCID: https://orcid.org/0000-0001-5877-2298 (2025) Clinical Strategy Implementation Programme (CSIP) Phase 3: Facilitation and Evaluation. Project Report. University of Worcester.
Valaei, N., Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611, Sabermajidi, N. and See Kwong, G. (2025) Leveraging Top Dog Channels for underdog brand building strategy: Understanding how coupon campaigns drive top dog channel satisfaction and underdog brand loyalty. Asia-Pacific Journal of Business Administration. pp. 1-20. ISSN 1757-4323
Olajumoke, Taiwo and Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611 (2025) Storytelling and the Sustainability of Fashion and Luxury Brands: Theory and Practice. In: Sustainable Digital Marketing for Fashion and Luxury Brands. Springer Nature Switzerland, Cham, pp. 409-423. ISBN 978-3-031-82467-8
Olajumoke, Taiwo, Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611 and Ayertey, S. (2025) The Roles of Chatbots and Sustainability in The Marketing of Fashion Brands. Interdisciplinary Journal of Economics and Business Law, 14. pp. 74-98. ISSN 2047-8747 (Print) 2047-8755 (Online)
Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611, Amin, M. and Herjanto, H. (2024) Pay-per-click (PPC) advertising and continuous banking service intentions. Journal of Financial Services Marketing. pp. 1-17. ISSN Print: 1363-0539; Electronic: 1479-1846
Ng, S. L., Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611, Valaei, N. and Iranmanesh, M. ORCID: https://orcid.org/0000-0001-6964-6238 (2024) Modelling services continuance intention: evidence from apps stores. Asia-Pacific Journal of Business Administration, 16 (2). pp. 256-281. ISSN 1757-4323
Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611 and Ansary, A. (2024) Artificial Intelligence of Things (AIoT) for Productivity and Organizational Transition. Advances in Computational Intelligence and Robotics (ACIR) . IGI, Hershey, Pennsylvania. ISBN 9798369309933 • EISBN13: 9798369309940
Rasoolimanesh, S. M., Valaei, N. and Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611 (2023) Guideline for Application of fuzzy-set Qualitative Comparative Analysis (fsQCA) in Tourism and Hospitality Studies. In: Cutting Edge Research Methods in Hospitality and Tourism. Emerald Publishing Limited, Bingley, pp. 137-156. ISBN 978-1-80455-064-9
Taylor, Clare and Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611 (2022) The rise of the machines: Embedding business game simulations (BSGs) into the WBS curriculum. In: University of Worcester Learning and Teaching Conference 2022, 8-9th June 2022, University of Worcester. (Unpublished)
Emami, M. ORCID: https://orcid.org/0000-0002-4121-4692, Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611, Valaei, N. ORCID: https://orcid.org/0000-0002-5810-4545 and Gardener, John (2022) Creativity mindset as the organizational capability: the role of creativity-relevant processes, domain-relevant skills and intrinsic task motivation. Asia-Pacific Journal of Business Administration. ISSN 1757-4323
Khan, A. ORCID: https://orcid.org/0000-0002-9338-3930, Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611 and Valaei, N. (2022) Social commerce advertising avoidance and shopping cart abandonment: A fs/QCA analysis of German consumers. Journal of Retailing and Consumer Services, 67 (102976). ISSN 0969-6989
Valaei, N. ORCID: https://orcid.org/0000-0002-5810-4545, Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611, Bressolles, G. ORCID: https://orcid.org/0000-0002-9991-5977 and Dent, M. M. ORCID: https://orcid.org/0000-0001-5960-0770 (2021) Indispensable components of creativity, innovation, and FMCG companies' competitive performance: a resource-based view (RBV) of the firm. Asia-Pacific Journal of Business Administration, 14 (1). pp. 1-26. ISSN 1757-4323
Nikhashemi, S. R., Valaei, N., Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611 and Bressolles, G. (2021) The Hidden Chain of Branded Telecommunication Services Delivery: Value, Trust, Brand, Price Tolerance and Word of Mouth Communication Chain. Journal of Relationship Marketing, 20 (3). pp. 204-240. ISSN 1533-2667
Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611 (2021) Beyond explicit measures in marketing research: Methods, theoretical models, and applications. Journal of Retailing and Consumer Services, 61. p. 102545. ISSN 09696989
Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611 and Taylor, Clare (2021) Term start takeover! An e-learning extravaganza. In: Learning, Teaching & Student Experience conference, 29-30 June 2021, Online. (Unpublished)
Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611 and Ho, R.C. (2021) E-waste-word of mouth (EW-WOM) generation: a fuzzy set qualitative comparative analysis (fs/QCA). Online Information Review. ISSN 1468-4527
Amin, M., Ryu, K., Cobanoglu, C., Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611 and Wulan, M.M. (2021) Examining the effect of shopping mall attributes in predicting tourist shopping satisfaction and behavioral intentions: Variation across generation X and Y. Journal of Quality Assurance in Hospitality & Tourism, 22 (3). pp. 367-394. ISSN 1528-008X (print) 1528-0098 (eISSN)
Teichert, T., Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611 and Correa, J.C. ORCID: https://orcid.org/0000-0002-0301-5641 (2020) Customers’ experiences of fast food delivery services: uncovering the semantic core benefits, actual and augmented product by text mining. British Food Journal, 122 (11). pp. 3513-3528. ISSN 0007-070X
Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611 and Wiid, Ria ORCID: https://orcid.org/0000-0002-8454-7833 (2020) Private label brands and promotional outcomes in online multichannel retailing environment: a post-pandemic era perspective. In: Business, Law and Management at the Post-Pandemic Era: An International e-Conference, 11th July 2020, Taylor's University, Malaysia. (Unpublished)
Teichert, T., Graf, A., Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611, Wörfel, P. and Duh, H. (2019) Measures of implicit cognition for marketing research. Marketing, Zeitschrift fur Forschung und Praxis, 41 (3). pp. 48-76. ISSN 0344-1369
Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611 (2019) Quantitative Tourism Research in Asia. Perspectives on Asian Tourism . Springer, Singapore, Singapore. ISBN 9789811324628 (print) 9789811324635 (eISBN)
Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611, Emami, M. and Valaei, N. (2019) Modeling emotive and cognitive origins of consumer's purchase choices and patronage decisions. International Journal of e-Business Research, 15 (2). pp. 71-92. ISSN Print: 1548-1131 Online: 1548-114X
Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611 (2019) Quantitative Methods, Applications, and Trends in Asian Tourism Research. In: Quantitative Tourism Research in Asia. Perspectives on Asian Tourism . Springer, Singapore, Singapore, pp. 1-10. ISBN 9789811324628 (print) 9789811324635 (eISBN)
Valaei, N., Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611, Ho, R.C. and Okumus, F. (2019) Beyond Structural Equation Modelling in Tourism Research: Fuzzy Set/Qualitative Comparative Analysis (fs/QCA) and Data Envelopment Analysis (DEA). In: Quantitative Tourism Research in Asia. Perspectives on Asian Tourism . Springer, Singapore, Singapore, pp. 297-309. ISBN 9789811324628 (print) 9789811324635 (eISBN)
Emami, M., Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611, Sangani, B. and Goh, S-K. (2019) Ethical Considerations in Quantitative Tourism and Hospitality Researches. In: Quantitative Tourism Research in Asia. Perspectives on Asian Tourism . Springer, Singapore, Singapore, pp. 311-322. ISBN 9789811324628 (print) 9789811324635 (eISBN)
Ho, R.C. and Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611 (2018) Social Media Communication and Consumers Decisions: Analysis of the Antecedents for Intended Apps Purchase. Journal of Relationship Marketing, 17 (3). pp. 204-228. ISSN Print: 1533-2667 Online: 1533-2675
Shahijan, M.K., Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611 and Amin, M. (2018) Qualities of effective cruise marketing strategy: Cruisers’ experience, service convenience, values, satisfaction and revisit intention. International Journal of Quality and Reliability Management, 35 (10). pp. 2304-2327. ISSN 0265-671X
Chua, P.Y., Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611, Gu, M.L., Oh, Y. and Jambulingam, M. (2018) Elucidating social networking apps decisions: Performance expectancy, effort expectancy and social influence. Nankai Business Review International, 9 (2). pp. 118-142. ISSN 2040-8749
Shahijan, M.K., Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611 and Guptan, V.P. (2018) Marketing public and private higher education institutions: A total experiential model of international student’s satisfaction, performance and continues intention. International Review on Public and Nonprofit Marketing, 15 (2). pp. 205-234. ISSN Print: 1865-1984 Online: 1865-1992
Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611, Emami, M. and Ismail, N. (2018) Paid internet advertising (PIA) and frequency of apps-buying decisions: Insights from the retail enterprises in an emerging market. Journal of Enterprise Information Management, 31 (3). pp. 463-487. ISSN 1741-0398
Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611, Shahijan, M.K., Valaei, N., Rahimi, R. and Ismail, W.K.W. (2018) Experienced international business traveller’s behaviour in Iran: A partial least squares path modelling analysis. Tourism and Hospitality Research, 18 (2). pp. 163-190. ISSN Print: 1467-3584 Online: 1742-9692
Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611 and Valaei, N. (2018) Apps shoppers' behaviour and the moderating effect of product standardisation/brand recognition: A maximum likelihood estimation approach. International Journal of Electronic Marketing and Retailing, 9 (2). pp. 184-206. ISSN Print: 1741-1033 Online: 1025
Mohseni, S., Jayashree, S., Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611, Kasim, A. and Okumus, F. (2018) Attracting tourists to travel companies’ websites: the structural relationship between website brand, personal value, shopping experience, perceived risk and purchase intention. Current Issues in Tourism, 21 (6). pp. 616-645. ISSN Print: 1368-3500 Online: 1747-7603
Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611, Chandran, R. and Oh, Y.M. (2018) Pre-purchase user perceptions of attributes and post- purchase attitudes in building successful online retail promotional strategies. In: Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications. IGI Global, Hershey, PA, USA, pp. 368-382. ISBN 9781522551874
Bihamta, H., Jayashree, S., Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611, Okumus, F. and Rahimi, R. (2017) Dual pillars of hotel restaurant food quality satisfaction and brand loyalty. British Food Journal, 119 (12). pp. 2597-2609. ISSN 0007-070X
Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611 and Valaei, N. (2017) Branding in a multichannel retail environment: Online stores vs app stores and the effect of product type. Information Technology and People, 30 (4). pp. 853-886. ISSN 0959-3845
Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611 (2017) Dragging Market Mavens to Promote Apps Repatronage Intention: The Forgotten Market Segment. Journal of Promotion Management, 24 (4). pp. 511-532. ISSN Print: 1049-6491 Online: 1540-7594
Valaei, N., Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611 and Emami, M. (2017) Explorative learning strategy and its impact on creativity and innovation: An empirical investigation among ICT-SMEs. Business Process Management Journal, 23 (5). pp. 957-983. ISSN 1463-7154
Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611 and Valaei, N. (2017) Crafting experiential value via smartphone apps channel. Marketing Intelligence and Planning, 35 (5). pp. 688-702. ISSN 0263-4503
Soh, C.Q.Y., Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611 and Gu, M-L. (2017) A structural model of the antecedents and consequences of Generation Y luxury fashion goods purchase decisions. Young Consumers, 18 (2). pp. 180-204. ISSN 1747-3616
Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611, Mazaheri, E. and Azadavar, R. (2017) Determinants of experienced tourists’ satisfaction and actual spending behavior: a PLS path modelling approach. International Journal of Culture, Tourism, and Hospitality Research, 11 (2). pp. 157-181. ISSN 1750-6182
Amin, M., Aldakhil, A.M., Wu, C., Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611 and Cobanoglu, C. (2017) The structural relationship between TQM, employee satisfaction and hotel performance. International Journal of Contemporary Hospitality Management, 29 (4). pp. 1256-1278. ISSN 0959-6119
Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611 (2017) Apps management and E-commerce transactions in real-time. IGI Global, Hershey, PA, USA, pp. 1-379. ISBN 978-152252449-6
Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611 (2017) Preface: Apps management and E-commerce transactions in real-time. In: Apps management and E-commerce transactions in real-time. IGI Global, Hershey, PA, USA, xv-xxiv. ISBN 978-152252449-6
Manli, G. and Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611 (2017) Value and risk: Dual pillars of apps usefulness. In: Apps management and E-commerce transactions in real-time. IGI Global, Hershey, PA, USA, pp. 274-291. ISBN 978-152252449-6
Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611 and Shahijan, M.K. (2017) Apps in Hospitality and Tourism: Conceptualization of Branded Apps in Building Traveler Satisfaction and Loyalty. In: Apps management and E-commerce transactions in real-time. IGI Global, Hershey, PA, USA, pp. 210-235. ISBN 978-152252449-6
Raja Mohan, S.B.V. and Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611 (2017) Brand personality, social status, and physical vanity in building luxury fashion branded apps. In: Apps management and E-commerce transactions in real-time. IGI Global, Hershey, PA, USA, pp. 176-192. ISBN 978-152252449-6
Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611 and Emmi, M. (2017) Apps-commerce in emerging markets: Insights and future business models. In: Apps management and E-commerce transactions in real-time. IGI Global, Hershey, PA, USA, pp. 51-69. ISBN 978-152252449-6
Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611, Wee, C.H. and Valaei, N. (2017) Essential of apps marketing implementation and E-commerce strategies: Apps users' decision-making process. In: Apps management and E-commerce transactions in real-time. IGI Global, Hershey, PA, USA, pp. 141-158. ISBN 978-152252449-6
Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611, Sivasubramaniam, S. and Ho, R.C. (2017) Post-purchase apps usage attitudes: Revisiting trust, customer satisfaction, and loyalty of apps usage. In: Apps management and E-commerce transactions in real-time. IGI Global, Hershey, PA, USA, pp. 194-209. ISBN 978-152252449-6
Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611, Sivasubramaniam, S. and Ho, R.C. (2017) Antecedents of apps channel selection: A research proposal. In: Apps management and E-commerce transactions in real-time. IGI Global, Hershey, PA, USA, pp. 252-271. ISBN 978-152252449-6
Yeo, V.C.S., Goh, S-K. and Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611 (2017) Consumer experiences, attitude and behavioral intention toward online food delivery (OFD) services. Journal of Retailing and Consumer Services, 35. pp. 150-162. ISSN 0969-6989
Malakouti, M., Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611 and Shahijan, M.K. (2017) Agile supply chain management (ASCM): a management decision-making approach. Asia Pacific Journal of Marketing and Logistics, 29 (1). pp. 171-182. ISSN 1355-5855
Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611, Chandran, R. and Oh, Y.M. (2017) Pre-purchase user perceptions of attributes and post-purchase attitudes in building successful online retail promotional strategies. In: Promotional Strategies and New Service Opportunities in Emerging Economies. IGI Global, Hershey, PA, pp. 164-183. ISBN 9781522522065 (print) 9781522522072 (eISBN)
Valaei, N., Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611 and Ismail, W.K.W. (2017) Examining learning strategies, creativity, and innovation at SMEs using fuzzy set Qualitative Comparative Analysis and PLS path modeling. Journal of Business Research, 70. pp. 224-233. ISSN 0148-2963
Valaei, N., Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611, Ismail, W.K.W. and Oh, Y.M. (2016) The effect of culture on attitude towards online advertising and online brands: Applying Hofstede's cultural factors to internet marketing. International Journal of Internet Marketing and Advertising, 10 (4). pp. 270-301. ISSN 1477-5212
Valaei, N. and Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611 (2016) Job satisfaction and organizational commitment: An empirical investigation among ICT-SMEs. Management Research Review, 39 (12). pp. 1663-1694. ISSN 2040-8269
Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611, Shahijan, M.K., Amin, M. and Ismail, W.K.W. (2016) Determinants of App Stores Continuance Behavior: A PLS Path Modelling Approach. Journal of Internet Commerce, 15 (4). pp. 408-440. ISSN 15332861
Valaei, N., Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611 and Emami, M. (2016) Impact of exploitative learning strategy on Malaysian SMEs' creativity and innovation capabilities. International Journal of Management and Enterprise Development, 15 (4). pp. 328-354. ISSN 1468-4330
Valaei, N. and Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611 (2016) Does Web 2.0 utilisation lead to knowledge quality, improvisational creativity, compositional creativity, and innovation in small and medium-sized enterprises? A sense-making perspective. Technology Analysis and Strategic Management, 29 (4). pp. 381-394. ISSN 0953-7325
Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611, Amin, M., Moghaddam, M. and Mohamed, N. (2016) 3G post adoption users experience with telecommunications services: A partial least squares (PLS) path modelling approach. Nankai Business Review International, 7 (3). pp. 361-394. ISSN 2040-8749
Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611, Ali, F., Amin, M. and Jayashree, S. (2016) Online impulse buying of tourism products: The role of web site personality, utilitarian and hedonic web browsing. Journal of Hospitality and Tourism Technology, 7 (1). pp. 60-83. ISSN 1757-9880
Shahijan, M.K., Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611 and Preece, C.N. (2015) Developing a framework of internationalisation for higher education institutions in Malaysia: A SWOT analysis. International Journal of Management in Education, 10 (2). pp. 145-173. ISSN 1750-385X
Shahijan, M.K., Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611 and Amin, M. (2015) International students’ course satisfaction and continuance behavioral intention in higher education setting: an empirical assessment in Malaysia. Asia Pacific Education Review, 17 (1). pp. 41-62. ISSN 1598-1037
Alavi, S.A., Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611, Valaei, N. and Wan Ismail, W.K. (2015) Examining shopping mall consumer decision-making styles, satisfaction and purchase intention. International Review of Retail, Distribution and Consumer Research, 26 (3). pp. 272-303. ISSN 0959-3969
Moghaddam, H.A., Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611 and Amin, M. (2015) Examining job seekers' perception and behavioural intention toward online recruitment: A PLS path modelling approach. Journal for Global Business Advancement, 8 (3). pp. 305-325. ISSN Print: 1746-966X Online: 1746-9678
Shahijan, M.K., Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611, Preece, C.N. and Ismail, W.K.W. (2015) International Medical Travelers’ Behavioral Intention: An Empirical Study in Iran. Journal of Travel and Tourism Marketing, 32 (5). pp. 475-502. ISSN Print: 1054-8408 Online: 1540-7306
Amin, M., Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611 and Tavana, F.S. (2015) Gender differences and consumer's repurchase intention: The impact of trust propensity, usefulness and ease of use for implication of innovative online retail. International Journal of Innovation and Learning, 17 (2). pp. 217-233. ISSN Print: 1471-8197 Online: 1741-8089
Julian, C.C., Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611 and Amin, M. (2014) The impact of knowledge management, brand orientation and global marketing strategy on performance. In: Research Handbook on Export Marketing. Edward Elgar Publishing Ltd., Cheltenham, UK, pp. 305-333. ISBN 9781781954386 (print) 9781781954393 (eISBN)
Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611 (2014) Segmenting consumer decision-making styles (CDMS) toward marketing practice: A partial least squares (PLS) path modeling approach. Journal of Retailing and Consumer Services, 22. pp. 1-15. ISSN 0969-6989
Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611 and Wan Ismail, W.K. (2014) Examining online channel selection behaviour among social media shoppers: A PLS analysis. International Journal of Electronic Marketing and Retailing, 6 (1). pp. 28-51. ISSN 1741-1025
Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611, Amin, M. and Ismail, W.K.W. (2014) Online repatronage intention: An empirical study among Malaysian experienced online shoppers. International Journal of Retail and Distribution Management, 42 (5). pp. 390-421. ISSN 0959-0552
Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611 and Ghodsi, S.S. (2014) Does value matters in playing online game? An empirical study among massively multiplayer online role-playing games (MMORPGs). Computers in Human Behavior, 35. pp. 252-266. ISSN 0747-5632
Amin, M., Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611 and Abolghasemi, M. (2014) User satisfaction with mobile websites: the impact of perceived usefulness (PU), perceived ease of use (PEOU) and trust. Nankai Business Review International, 5 (3). pp. 258-274. ISSN 2040-8749
Shahijan, M.K., Preece, C.N., Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611 and Ismail, W.K.W. (2014) Examining retailers’ behaviour in managing critical points in Halal meat handling: A PLS analysis. Journal of Islamic Marketing, 5 (3). pp. 446-472. ISSN 17590833
Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611 and Amin, M. (2013) Exploring online repurchase behavioural intention of university students in Malaysia. Journal for Global Business Advancement, 6 (2). pp. 92-119. ISSN Print: 1746-966X Online: 1746-9678

My Most Viewed As Author

#	Item title
1.	Measures of implicit cognition for marketing research	428	573
2.	Ethical Considerations in Quantitative Tourism and Hospitality Researches	318
3.	User satisfaction with mobile websites: the impact of perceived usefulness (PU), perceived ease of use (PEOU) and trust	274
4.	Consumer experiences, attitude and behavioral intention toward online food delivery (OFD) services	273
5.	Examining the effect of shopping mall attributes in predicting tourist shopping satisfaction and behavioral intentions: Variation across generation X and Y	253	690
6.	Private label brands and promotional outcomes in online multichannel retailing environment: a post-pandemic era perspective	249	3
7.	Customers’ experiences of fast food delivery services: uncovering the semantic core benefits, actual and augmented product by text mining	245	1865
8.	Elucidating social networking apps decisions: Performance expectancy, effort expectancy and social influence	243	1154
9.	Indispensable components of creativity, innovation, and FMCG companies' competitive performance: a resource-based view (RBV) of the firm	238	1121
10.	The effect of culture on attitude towards online advertising and online brands: Applying Hofstede's cultural factors to internet marketing	235
11.	A structural model of the antecedents and consequences of Generation Y luxury fashion goods purchase decisions	228
12.	The structural relationship between TQM, employee satisfaction and hotel performance	223
13.	Agile supply chain management (ASCM): a management decision-making approach	223
14.	Examining job seekers' perception and behavioural intention toward online recruitment: A PLS path modelling approach	221
15.	Gender differences and consumer's repurchase intention: The impact of trust propensity, usefulness and ease of use for implication of innovative online retail	214
16.	Pay-per-click (PPC) advertising and continuous banking service intentions	211	269
17.	Dual pillars of hotel restaurant food quality satisfaction and brand loyalty	209	727
18.	Beyond Structural Equation Modelling in Tourism Research: Fuzzy Set/Qualitative Comparative Analysis (fs/QCA) and Data Envelopment Analysis (DEA)	207
19.	Developing a framework of internationalisation for higher education institutions in Malaysia: A SWOT analysis	203
20.	Quantitative Tourism Research in Asia	197
21.	Artificial Intelligence of Things (AIoT) for Productivity and Organizational Transition	197
22.	Attracting tourists to travel companies’ websites: the structural relationship between website brand, personal value, shopping experience, perceived risk and purchase intention	197
23.	The Hidden Chain of Branded Telecommunication Services Delivery: Value, Trust, Brand, Price Tolerance and Word of Mouth Communication Chain	194	278
24.	Online impulse buying of tourism products: The role of web site personality, utilitarian and hedonic web browsing	193
25.	Qualities of effective cruise marketing strategy: Cruisers’ experience, service convenience, values, satisfaction and revisit intention	193
26.	Social commerce advertising avoidance and shopping cart abandonment: A fs/QCA analysis of German consumers	191
27.	Does value matters in playing online game? An empirical study among massively multiplayer online role-playing games (MMORPGs)	189
28.	Guideline for Application of fuzzy-set Qualitative Comparative Analysis (fsQCA) in Tourism and Hospitality Studies	187
29.	Determinants of experienced tourists’ satisfaction and actual spending behavior: a PLS path modelling approach	182
30.	Examining shopping mall consumer decision-making styles, satisfaction and purchase intention	178
31.	Examining online channel selection behaviour among social media shoppers: A PLS analysis	171
32.	Crafting experiential value via smartphone apps channel	170
33.	Quantitative Methods, Applications, and Trends in Asian Tourism Research	169
34.	Paid internet advertising (PIA) and frequency of apps-buying decisions: Insights from the retail enterprises in an emerging market	165
35.	Determinants of App Stores Continuance Behavior: A PLS Path Modelling Approach	162
36.	Apps-commerce in emerging markets: Insights and future business models	160
37.	Apps management and E-commerce transactions in real-time	157
38.	Essential of apps marketing implementation and E-commerce strategies: Apps users' decision-making process	155
39.	Preface: Apps management and E-commerce transactions in real-time	155
40.	Job satisfaction and organizational commitment: An empirical investigation among ICT-SMEs	154
41.	Branding in a multichannel retail environment: Online stores vs app stores and the effect of product type	154
42.	Apps in Hospitality and Tourism: Conceptualization of Branded Apps in Building Traveler Satisfaction and Loyalty	152
43.	Online repatronage intention: An empirical study among Malaysian experienced online shoppers	150
44.	Experienced international business traveller’s behaviour in Iran: A partial least squares path modelling analysis	150
45.	The impact of knowledge management, brand orientation and global marketing strategy on performance	149
46.	Impact of exploitative learning strategy on Malaysian SMEs' creativity and innovation capabilities	148
47.	Creativity mindset as the organizational capability: the role of creativity-relevant processes, domain-relevant skills and intrinsic task motivation	147
48.	Antecedents of apps channel selection: A research proposal	147
49.	Modeling emotive and cognitive origins of consumer's purchase choices and patronage decisions	146
50.	Segmenting consumer decision-making styles (CDMS) toward marketing practice: A partial least squares (PLS) path modeling approach	145
51.	Explorative learning strategy and its impact on creativity and innovation: An empirical investigation among ICT-SMEs	143
52.	Modelling services continuance intention: evidence from apps stores	141	240
53.	Post-purchase apps usage attitudes: Revisiting trust, customer satisfaction, and loyalty of apps usage	139
54.	International students’ course satisfaction and continuance behavioral intention in higher education setting: an empirical assessment in Malaysia	139
55.	Value and risk: Dual pillars of apps usefulness	139
56.	E-waste-word of mouth (EW-WOM) generation: a fuzzy set qualitative comparative analysis (fs/QCA)	138	342
57.	International Medical Travelers’ Behavioral Intention: An Empirical Study in Iran	137
58.	Brand personality, social status, and physical vanity in building luxury fashion branded apps	137
59.	Examining retailers’ behaviour in managing critical points in Halal meat handling: A PLS analysis	137
60.	Exploring online repurchase behavioural intention of university students in Malaysia	137
61.	Dragging Market Mavens to Promote Apps Repatronage Intention: The Forgotten Market Segment	136
62.	The rise of the machines: Embedding business game simulations (BSGs) into the WBS curriculum	131
63.	Term start takeover! An e-learning extravaganza	128
64.	Marketing public and private higher education institutions: A total experiential model of international student’s satisfaction, performance and continues intention	125
65.	Does Web 2.0 utilisation lead to knowledge quality, improvisational creativity, compositional creativity, and innovation in small and medium-sized enterprises? A sense-making perspective	124
66.	Storytelling and the Sustainability of Fashion and Luxury Brands: Theory and Practice	123
67.	Examining learning strategies, creativity, and innovation at SMEs using fuzzy set Qualitative Comparative Analysis and PLS path modeling	123
68.	Pre-purchase user perceptions of attributes and post- purchase attitudes in building successful online retail promotional strategies	122
69.	Pre-purchase user perceptions of attributes and post-purchase attitudes in building successful online retail promotional strategies	118
70.	3G post adoption users experience with telecommunications services: A partial least squares (PLS) path modelling approach	112
71.	Apps shoppers' behaviour and the moderating effect of product standardisation/brand recognition: A maximum likelihood estimation approach	112
72.	The Roles of Chatbots and Sustainability in The Marketing of Fashion Brands	110	1
73.	Beyond explicit measures in marketing research: Methods, theoretical models, and applications	110
74.	Social Media Communication and Consumers Decisions: Analysis of the Antecedents for Intended Apps Purchase	108
75.	Leveraging Top Dog Channels for underdog brand building strategy: Understanding how coupon campaigns drive top dog channel satisfaction and underdog brand loyalty	91	44
76.	Written submission for Inquiry: Priorities of the Business and Trade Committee for 2026	34
77.	Written evidence for Education Committee, The use of Artificial Intelligence and EdTech in Education inquiry	24
78.	Clinical Strategy Implementation Programme (CSIP) Phase 3: Facilitation and Evaluation	22
79.	Visualising the trip: how visual eWOM shapes travel intentions via mental imagery	11	8

More choices

Visit us

Dr Sajad Rezaei