Worcester Research and Publications

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WRaP is a collection of research papers and university publications. It presents the academic and creative work of the university. You are welcome to look for and obtain items of interest and make contact with the authors and creators.

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Sajad Rezaei

Contact
Biography
My Latest
My Most Viewed

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Contact

Name:

Sajad Rezaei

Email address:

s.rezaei@worc.ac.uk

Department:

Worcester Business School

Organisation:

University of Worcester

Address:

MH G001, Castle Street

Country:

United Kingdom

Homepage URL:

https://www.worcester.ac.uk/about/profiles/sajad-rezaei

Biography

Expertise:

Digital Marketing, Research Methods

Job title:

Senior Lecturer in Digital Marketing

My Latest

Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611 (2014) Segmenting consumer decision-making styles (CDMS) toward marketing practice: A partial least squares (PLS) path modeling approach. Journal of Retailing and Consumer Services, 22. pp. 1-15. ISSN 0969-6989
Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611 and Valaei, N. (2017) Branding in a multichannel retail environment: Online stores vs app stores and the effect of product type. Information Technology and People, 30 (4). pp. 853-886. ISSN 0959-3845
Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611 and Valaei, N. (2017) Crafting experiential value via smartphone apps channel. Marketing Intelligence and Planning, 35 (5). pp. 688-702. ISSN 0263-4503
Valaei, N., Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611 and Ismail, W.K.W. (2017) Examining learning strategies, creativity, and innovation at SMEs using fuzzy set Qualitative Comparative Analysis and PLS path modeling. Journal of Business Research, 70. pp. 224-233. ISSN 0148-2963
Teichert, T., Graf, A., Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611, Wörfel, P. and Duh, H. (2019) Measures of implicit cognition for marketing research. Marketing, Zeitschrift fur Forschung und Praxis, 41 (3). pp. 48-76. ISSN 0344-1369
Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611, Emami, M. and Valaei, N. (2019) Modeling emotive and cognitive origins of consumer's purchase choices and patronage decisions. International Journal of e-Business Research, 15 (2). pp. 71-92. ISSN Print: 1548-1131 Online: 1548-114X
Shahijan, M.K., Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611 and Amin, M. (2018) Qualities of effective cruise marketing strategy: Cruisers’ experience, service convenience, values, satisfaction and revisit intention. International Journal of Quality and Reliability Management, 35 (10). pp. 2304-2327. ISSN 0265-671X
Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611 (2017) Dragging Market Mavens to Promote Apps Repatronage Intention: The Forgotten Market Segment. Journal of Promotion Management, 24 (4). pp. 511-532. ISSN Print: 1049-6491 Online: 1540-7594
Ho, R.C. and Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611 (2018) Social Media Communication and Consumers Decisions: Analysis of the Antecedents for Intended Apps Purchase. Journal of Relationship Marketing, 17 (3). pp. 204-228. ISSN Print: 1533-2667 Online: 1533-2675
Chua, P.Y., Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611, Gu, M.L., Oh, Y. and Jambulingam, M. (2018) Elucidating social networking apps decisions: Performance expectancy, effort expectancy and social influence. Nankai Business Review International, 9 (2). pp. 118-142. ISSN 2040-8749

My Most Viewed

	Item title
1	Examining the effect of shopping mall attributes in predicting tourist shopping satisfaction and behavioral intentions: Variation across generation X and Y	45	4
2	Elucidating social networking apps decisions: Performance expectancy, effort expectancy and social influence	44	58
3	Measures of implicit cognition for marketing research	36	48
4	Customers’ experiences of fast food delivery services: uncovering the semantic core benefits, actual and augmented product by text mining	22	106
5	Private label brands and promotional outcomes in online multichannel retailing environment: a post-pandemic era perspective	20	3
6	Attracting tourists to travel companies’ websites: the structural relationship between website brand, personal value, shopping experience, perceived risk and purchase intention	15	0
7	Beyond Structural Equation Modelling in Tourism Research: Fuzzy Set/Qualitative Comparative Analysis (fs/QCA) and Data Envelopment Analysis (DEA)	14	0
8	Qualities of effective cruise marketing strategy: Cruisers’ experience, service convenience, values, satisfaction and revisit intention	13	0
9	A structural model of the antecedents and consequences of Generation Y luxury fashion goods purchase decisions	12	0
10	Branding in a multichannel retail environment: Online stores vs app stores and the effect of product type	12	0

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