Worcester Research and Publications

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WRaP is a collection of research papers and university publications. It presents the academic and creative work of the university. You are welcome to look for and obtain items of interest and make contact with the authors and creators.

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Sajad Rezaei

Contact
Biography
My Latest As Author
My Most Viewed As Author

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Contact

Name:

Sajad Rezaei

Email:

s.rezaei@worc.ac.uk

Department:

Worcester Business School

Organisation:

University of Worcester

Address:

MH G001, Castle Street

Country:

United Kingdom

Homepage URL:

https://www.worcester.ac.uk/about/profiles/sajad-rezaei

Biography

Expertise:

Digital Marketing, Research Methods

Job title:

Senior Lecturer in Digital Marketing

My Latest As Author

Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611 and Ho, R.C. (2021) E-waste-word of mouth (EW-WOM) generation: a fuzzy set qualitative comparative analysis (fs/QCA). Online Information Review. ISSN 1468-4527
Nikhashemi, S. R., Valaei, N., Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611 and Bressolles, G. (2020) The Hidden Chain of Branded Telecommunication Services Delivery: Value, Trust, Brand, Price Tolerance and Word of Mouth Communication Chain. Journal of Relationship Marketing. ISSN 1533-2667 (In Press)
Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611 and Wiid, Ria ORCID: https://orcid.org/0000-0002-8454-7833 (2020) Private label brands and promotional outcomes in online multichannel retailing environment: a post-pandemic era perspective. In: Business, Law and Management at the Post-Pandemic Era: An International e-Conference, 11th July 2020, Taylor's University, Malaysia. (Unpublished)
Amin, M., Ryu, K., Cobanoglu, C., Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611 and Wulan, M.M. (2020) Examining the effect of shopping mall attributes in predicting tourist shopping satisfaction and behavioral intentions: Variation across generation X and Y. Journal of Quality Assurance in Hospitality & Tourism. ISSN 1528-008X (print) 1528-0098 (eISSN) (In Press)
Teichert, T., Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611 and Correa, J.C. ORCID: https://orcid.org/0000-0002-0301-5641 (2020) Customers’ experiences of fast food delivery services: uncovering the semantic core benefits, actual and augmented product by text mining. British Food Journal. ISSN 0007-070X (In Press)
Teichert, T., Graf, A., Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611, Wörfel, P. and Duh, H. (2019) Measures of implicit cognition for marketing research. Marketing, Zeitschrift fur Forschung und Praxis, 41 (3). pp. 48-76. ISSN 0344-1369
Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611 (2019) Quantitative Tourism Research in Asia. Perspectives on Asian Tourism . Springer, Singapore, Singapore. ISBN 9789811324628 (print) 9789811324635 (eISBN)
Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611, Emami, M. and Valaei, N. (2019) Modeling emotive and cognitive origins of consumer's purchase choices and patronage decisions. International Journal of e-Business Research, 15 (2). pp. 71-92. ISSN Print: 1548-1131 Online: 1548-114X
Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611 (2019) Quantitative Methods, Applications, and Trends in Asian Tourism Research. In: Quantitative Tourism Research in Asia. Perspectives on Asian Tourism . Springer, Singapore, Singapore, pp. 1-10. ISBN 9789811324628 (print) 9789811324635 (eISBN)
Valaei, N., Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611, Ho, R.C. and Okumus, F. (2019) Beyond Structural Equation Modelling in Tourism Research: Fuzzy Set/Qualitative Comparative Analysis (fs/QCA) and Data Envelopment Analysis (DEA). In: Quantitative Tourism Research in Asia. Perspectives on Asian Tourism . Springer, Singapore, Singapore, pp. 297-309. ISBN 9789811324628 (print) 9789811324635 (eISBN)

My Most Viewed As Author

#	Item title
1.	Measures of implicit cognition for marketing research	140	124
2.	Examining the effect of shopping mall attributes in predicting tourist shopping satisfaction and behavioral intentions: Variation across generation X and Y	87	4
3.	Private label brands and promotional outcomes in online multichannel retailing environment: a post-pandemic era perspective	74	3
4.	Customers’ experiences of fast food delivery services: uncovering the semantic core benefits, actual and augmented product by text mining	70	667
5.	Elucidating social networking apps decisions: Performance expectancy, effort expectancy and social influence	62	269
6.	A structural model of the antecedents and consequences of Generation Y luxury fashion goods purchase decisions	43
7.	The Hidden Chain of Branded Telecommunication Services Delivery: Value, Trust, Brand, Price Tolerance and Word of Mouth Communication Chain	38	4
8.	Consumer experiences, attitude and behavioral intention toward online food delivery (OFD) services	35
9.	Attracting tourists to travel companies’ websites: the structural relationship between website brand, personal value, shopping experience, perceived risk and purchase intention	34
10.	User satisfaction with mobile websites: the impact of perceived usefulness (PU), perceived ease of use (PEOU) and trust	30

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