| 1. | Perceived Risk in Service Consumption – a C2C Perspective | 777 | 195 |
| 2. | Responding to Fluctuating Demand for Healthcare Services | 373 | 6 |
| 3. | When Luxury Hides Itself: Unveiling the Meaning Arab Women Attach to Luxury | 367 | 29 |
| 4. | Exploring the Meaning of ‘Communitas’ in Tourism and Leisure | 365 | 3 |
| 5. | Managing Patient-to-patient Interaction: the Waiting Room Experience | 363 | 1534 |
| 6. | Managing customer-to-customer interaction
(CCI) – insights from the frontline | 326 | 513 |
| 7. | Demand Forecasting and Capacity Management | 305 | 5 |
| 8. | Customer-to-Customer Interaction (CCI) in Tourism – a Customer Diversity Perspective | 288 | 95 |
| 9. | New Directions for Customer-to-Customer Interaction Research | 275 | 237 |
| 10. | Capacity Management in Healthcare Services | 274 | 8 |
| 11. | Incorporating Research into Teaching: How & Why | 258 | 31 |
| 12. | Customer-to-Customer Interaction (CCI): a Cross-cultural Perspective | 252 | 147 |
| 13. | Customer-to-Customer Interaction (CCI) Through the Lens of Social Diversity | 251 | 59 |
| 14. | Other Customer Age: Exploring Customer Age-difference Related CCI | 239 | 72 |
| 15. | The Challenge of Globalisation for Managing Service Encounters | 237 | 129 |
| 16. | A Customer Diversity Perspective on Customer-to-Customer Interaction (CCI) | 232 | 13 |
| 17. | Customer-to-Customer Interaction (CCI): an Employee-based Perspective | 230 | 1170 |
| 18. | What goes on between customers? A cross-industry study of customer-to-customer interaction | 215 | 574 |
| 19. | Managing Patient Misbehaviour in Healthcare Services | 208 | |
| 20. | Customer-to-customer interactions in service | 204 | 4 |
| 21. | The Self-care Approach to Healthcare | 195 | 6 |
| 22. | More Than a Wallet: Serving the Older Consumer | 189 | 6 |
| 23. | Patient Aggression in Healthcare Services | 184 | 2 |
| 24. | Customer (dis)similarity explored | 173 | 6 |
| 25. | Rejuvenating the services marketing curriculum: a customer-to-customer interaction (CCI) perspective | 166 | 14 |
| 26. | We rarely consume alone | 160 | |
| 27. | The future of research on customer-to-customer interaction (CCI) | 132 | |
| 28. | Looking at customer-to-customer interaction (CCI) through the eyes of employees | 131 | |
| 29. | ‘Consumption as Work’ - Questioning the Meaning of ‘Retirement’ in the Self-Service Economy | 119 | 55 |
| 30. | Understanding the Ageing Customer and Designing Services for Ageing in Place | 77 | 50 |