University of Worcester Worcester Research and Publications

Responding to Fluctuating Demand for Healthcare Services

Nicholls, Richard (2016) Responding to Fluctuating Demand for Healthcare Services. Medical Maestro Magazine, 14. pp. 1946-1951. ISSN 2353-3560

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The level of demand for healthcare services can fluctuate quite strongly. Indeed, some parts of the healthcare service are renowned for having peaks of demand which challenge capacity. Dealing with fluctuations in demand is a common problem in many service industries. This article examines some of the strategies available for influencing the level of demand, including the use of price, communications and demand analysis. The article also outlines a wide variety of ways in which patients can be encouraged to be more tolerant of waiting to receive service from healthcare professionals. In particular, eight principles of waiting are discussed and illustrated in the context of healthcare services.

Item Type: Article
Additional Information:

The full-text can be accessed via the official URL.

Uncontrolled Discrete Keywords: healthcare services, fluctuation, strategies
Subjects: H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
H Social Sciences > HF Commerce
Divisions: College of Business, Psychology and Sport > Worcester Business School
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Depositing User: Richard Nicholls
Date Deposited: 28 Jun 2016 14:35
Last Modified: 17 Jun 2020 17:11

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