University of Worcester Worcester Research and Publications

More Than a Wallet: Serving the Older Consumer

Nicholls, Richard (2016) More Than a Wallet: Serving the Older Consumer. Consumer Commerce Newsletter.

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Considers the values, behaviour and needs of older shoppers in terms of interactions with employees; interactions with other shoppers present in the retail environment; and physical aspects of the retail environment.

Item Type: Article
Additional Information:

The full-text can be accessed via the official URL.

Uncontrolled Discrete Keywords: older consumers, retailing, interaction
Subjects: H Social Sciences > HF Commerce
Divisions: College of Business, Psychology and Sport > Worcester Business School
Related URLs:
Depositing User: Richard Nicholls
Date Deposited: 13 Sep 2016 14:24
Last Modified: 17 Jun 2020 17:13

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