University of Worcester Worcester Research and Publications

A Customer Diversity Perspective on Customer-to-Customer Interaction (CCI)

Nicholls, Richard (2019) A Customer Diversity Perspective on Customer-to-Customer Interaction (CCI). In: QUIS16 - The 16th International Research Symposium on Service Excellence in Management, 10-13 June 2019, Karlstad University, Sweden. (Unpublished)

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The purpose of this study is to explore the CCI implications of differences in customers’ values, consumption goals, and cultural backgrounds. Specifically, the study extensively reviews the CCI-related literature to examine the extent to which customer similarity is conducive to harmonious CCI and dissimilarity problematic for CCI.

Item Type: Conference or Workshop Item (Lecture)
Uncontrolled Discrete Keywords: customer-to-customer interaction, customer diversity
Subjects: H Social Sciences > HD Industries. Land use. Labor
Divisions: College of Business, Psychology and Sport > Worcester Business School
Depositing User: Richard Nicholls
Date Deposited: 24 Jul 2019 04:26
Last Modified: 17 Jun 2020 17:31

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