We rarely consume alone

Nicholls, Richard

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Nicholls, Richard (2023) We rarely consume alone. University of Worcester.

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Abstract:

Dr Richard Nicholls discusses how the other customers around us during the consumption of a service can exert an influence on how we experience that service. This area of research, usually known as customer-to-customer interaction (CCI) or C2C interaction, is expanding rapidly.

Uncontrolled Discrete Keywords:

customer-to-customer interaction

Subjects:

H Social Sciences > HF Commerce

Academic Schools:

Worcester Business School

Official URL:

https://irwbresearch.wp.worc.ac.uk/

Depositing User:

Richard Nicholls

Date Deposited:

22 Feb 2023 13:57