University of Worcester Worcester Research and Publications

Customer-to-Customer Interaction (CCI) in Tourism – a Customer Diversity Perspective

Nicholls, Richard (2019) Customer-to-Customer Interaction (CCI) in Tourism – a Customer Diversity Perspective. In: Travel and Tourism Research Association 2019: Tourism in the era of connectivity, 8th - 10th April 2019, Bournemouth University. (Unpublished)

WRAP Social diversity and CCI in Tourism Final.pdf

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The notion that customers interact with one other in many tourism services is increasingly recognised, as is the potential impact of such customer-to-customer interaction (CCI) on the customer experience. Much attention, however, has focused on negative aspects of tourist diversity and C2C interaction. This paper gives attention to tourist diversity as a source of added value in C2C tourism contexts.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Discrete Keywords: CCI, customer-to-customer interaction, customer diversity, tourism, customer social diversity, IRWRG
Subjects: H Social Sciences > HD Industries. Land use. Labor
Divisions: College of Business, Psychology and Sport > Worcester Business School
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Depositing User: Richard Nicholls
Date Deposited: 29 May 2019 10:18
Last Modified: 15 Feb 2023 14:27

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