Worcester Research and Publications

SEARCH EPRINTS:

USER PANEL:

ABOUT THE COLLECTION:

WRaP is a collection of research papers and university publications. It presents the academic and creative work of the university. You are welcome to look for and obtain items of interest and make contact with the authors and creators.

CONTACT DETAILS:

All correspondence about WRaP should be sent to the Repository Manager.

Know Your Product, Know Your Customer; How Academic Librarians can Learn From Salespeople

Tools

Devine, Kathryn ORCID: https://orcid.org/0000-0002-5785-8652 (2017) Know Your Product, Know Your Customer; How Academic Librarians can Learn From Salespeople. In: 2nd Relationship Management Conference, 16-17 November 2017, University of Lancaster. (Unpublished)

Text
kathryn-devineknow-your-product-know-your-customer-how-academic-librarians-can-learn-from-salespeople_from_action=save
Download (155kB)

Abstract

The lighting talk considered King and Solis’ (2017) article article ‘Liaisons as sales force: using sales techniques to engage academic library users’ and how the presenter’s own background in sales and retail environments has added to her skillset as a liaison librarian. It argued that these skills are vital to liaison librarians in an increasingly customer-focused, engagement driven environment.

Item Type:	Conference or Workshop Item (Speech)
Uncontrolled Discrete Keywords:	relationship management, customers, librarians
Subjects:	Z Bibliography. Library Science. Information Resources > Z719 Libraries (General)
Divisions:	Central Services > Library Services
Related URLs:	https://relationshipmanagementgroup.word... https://relationshipmanagementgroup.word...
Depositing User:	Kathryn Devine
Date Deposited:	10 Aug 2019 17:46
Last Modified:	17 Jun 2020 17:31
URI:	https://eprints.worc.ac.uk/id/eprint/8470

Actions (login required)

View Item

CORE (COnnecting REpositories)

© University of Worcester Henwick Grove, WR2 6AJ Tel: 01905 855000 | Materials in WRaP are protected by copyright and other intellectual property rights. By using WRaP you agree to abide by UK copyright laws.

Worcester Research and Publications is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.