Wiid, Ria ORCID: https://orcid.org/0000-0002-8454-7833 and Mora-Avila, Paulo
(2018)
Arts Marketing Framework: The Arts Organisation as a Hub for Participation.
Journal of Public Affairs, 18 (2).
e1657.
ISSN 1472-3891 Online: 1479-1854
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Text (Framework for the marketing of arts)
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Abstract
The proliferation of artistic content, increased mobility of people, ethnic diversification, and increased scarcity of time outside of work against a backdrop of austerity requires an integrated approach to marketing within the arts. This paper proposes a framework for the marketing of arts based on participation, cocreation, and social networks. Additionally, the framework considers the role of self‐construal in the participation of arts.
Item Type: | Article |
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Additional Information: | Staff and students at the University of Worcester can access the full-text via the UW online library search. External users should check availability with their local library or Interlibrary Requests Service. |
Uncontrolled Discrete Keywords: | art, marketing framework, self-construal, marketing within the arts, cocreation, social networks |
Subjects: | H Social Sciences > H Social Sciences (General) N Fine Arts > NX Arts in general |
Divisions: | College of Business, Psychology and Sport > Worcester Business School |
Related URLs: | |
Depositing User: | Ria Wiid |
Date Deposited: | 13 Mar 2017 09:17 |
Last Modified: | 28 Sep 2020 09:27 |
URI: | https://eprints.worc.ac.uk/id/eprint/5407 |
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