| 1. | Organisation-led Engagement With Consumers in Hidden Social Spaces | 371 | 140 |
| 2. | Arts Marketing Framework: The Arts Organisation as a Hub for Participation | 246 | 789 |
| 3. | Private label brands and promotional outcomes in online multichannel retailing environment: a post-pandemic era perspective | 233 | 3 |
| 4. | Engaging Art Consumers in the Social Media Ecosystem | 200 | 144 |
| 5. | Luxury fashion brand customers’ perceptions of mobile marketing: Evidence of multiple communications and marketing channels | 197 | |
| 6. | Evaluation of an Open Innovation Process Model for New Service Development | 197 | |
| 7. | No Joke: Understanding Public Sentiment Toward Selling and Salespeople Through Cartoon Analysis | 192 | 3 |
| 8. | Internal Communication and Family Business: A perspective article | 188 | 604 |
| 9. | The Role of Communities of Practice in Creative Projects | 183 | |
| 10. | The Face of Nonbinary Beauty Communication on Instagram: A Content Analysis | 123 | 362 |
| 11. | The Role of Communities of Practice in Creative Projects | 104 | |
| 12. | Consumer Brand Engagement Through Chatbots | 95 | |