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Ria Wiid

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Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611, Mora-Avila, Paulo and Wiid, Ria ORCID: https://orcid.org/0000-0002-8454-7833 (2026) Implementation of Business Simulation for Events, Pedagogy and Assessment Strategy: Exploring Task-Technology Fit and Flow Experience in Building Experiential Learning. In: University of Worcester Learning and Teaching Conference 2026: Inclusive by Design: Innovation, Authentic Assessment, and Student Voice, 17th-18th June 2026, University of Worcester. (Unpublished)
Ohanians, D. and Wiid, Ria ORCID: https://orcid.org/0000-0002-8454-7833 (2024) Consumer Brand Engagement Through Chatbots. In: Digital Transformation for Fashion and Luxury Brands: Theory and Practice. Palgrave Macmillan, Cham, Switzerland, pp. 47-66. ISBN Hardcover: 978-3-031-35588-2 • Softcover: 978-3-031-35591-2 • eBook: 978-3-031-35589-9
Baumgart, Annika, Bell, Robin ORCID: https://orcid.org/0000-0002-7325-4277 and Wiid, Ria ORCID: https://orcid.org/0000-0002-8454-7833 (2024) Internal Communication and Family Business: A perspective article. Journal of Family Business Management. ISSN 2043-6238
Wiid, Ria ORCID: https://orcid.org/0000-0002-8454-7833, Müllern, T. and Berndt, A. (2022) The Face of Nonbinary Beauty Communication on Instagram: A Content Analysis. Journal of Current Issues and Research in Advertising. ISSN Print: 1064-1734 Online: 2164-7313
Azemi, Y., Ozuem, W., Wiid, Ria ORCID: https://orcid.org/0000-0002-8454-7833 and Hobson, A. (2022) Luxury fashion brand customers’ perceptions of mobile marketing: Evidence of multiple communications and marketing channels. Journal of Retailing and Consumer Services, 66. p. 102944. ISSN 0969-6989
Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611 and Wiid, Ria ORCID: https://orcid.org/0000-0002-8454-7833 (2020) Private label brands and promotional outcomes in online multichannel retailing environment: a post-pandemic era perspective. In: Business, Law and Management at the Post-Pandemic Era: An International e-Conference, 11th July 2020, Taylor's University, Malaysia. (Unpublished)
Garfield, Joy, Warren, Vessela ORCID: https://orcid.org/0000-0002-6016-1821 and Wiid, Ria ORCID: https://orcid.org/0000-0002-8454-7833 (2019) The Role of Communities of Practice in Creative Projects. In: BAM2019 conference proceedings. British Academy of Management, London. ISBN 9780995641327 0995641323
Garfield, Joy, Warren, Vessela ORCID: https://orcid.org/0000-0002-6016-1821 and Wiid, Ria ORCID: https://orcid.org/0000-0002-8454-7833 (2019) The Role of Communities of Practice in Creative Projects. In: BAM2019 Annual Conference, 3rd - 5th September 2019, Aston University, Birmingham. ISSN ISBN: 978-0-9956413-2-7
Wiid, Ria ORCID: https://orcid.org/0000-0002-8454-7833, Hurley, P., Mora-Avila, Paulo and Salmon, J. (2019) Organisation-led Engagement With Consumers in Hidden Social Spaces. Journal of Digital and Social Media Marketing, 7 (1). pp. 53-67. ISSN Print: 2050-0076 Online:2050-0084
Wiid, Ria ORCID: https://orcid.org/0000-0002-8454-7833 and Mora-Avila, Paulo (2018) Arts Marketing Framework: The Arts Organisation as a Hub for Participation. Journal of Public Affairs, 18 (2). e1657. ISSN 1472-3891 Online: 1479-1854
Warren, Vessela ORCID: https://orcid.org/0000-0002-6016-1821 and Wiid, Ria ORCID: https://orcid.org/0000-0002-8454-7833 (2018) Evaluation of an Open Innovation Process Model for New Service Development. In: BAM2018 Conference Proceedings. British Academy of Management, pp. 1-5. ISBN 978-0-9956413-1-0
Mora-Avila, Paulo and Ria, Wiid ORCID: https://orcid.org/0000-0002-8454-7833 (2017) Engaging Art Consumers in the Social Media Ecosystem. In: 50th Academy of Marketing Annual Conference on Freedom Through Marketing, 3rd - 6th July 2017, Hull University Business School, UK. (Unpublished)
Wiid, Ria ORCID: https://orcid.org/0000-0002-8454-7833, Grant, P.S., Mills, A.J. and Pitt, L.F. (2016) No Joke: Understanding Public Sentiment Toward Selling and Salespeople Through Cartoon Analysis. Marketing Theory, 16 (2). pp. 171-193. ISSN Print 1470-5931 Online 1741-301X

My Most Viewed As Author

#	Item title
1.	Organisation-led Engagement With Consumers in Hidden Social Spaces	384	151
2.	Arts Marketing Framework: The Arts Organisation as a Hub for Participation	263	837
3.	Private label brands and promotional outcomes in online multichannel retailing environment: a post-pandemic era perspective	254	3
4.	Luxury fashion brand customers’ perceptions of mobile marketing: Evidence of multiple communications and marketing channels	224
5.	Evaluation of an Open Innovation Process Model for New Service Development	217
6.	Engaging Art Consumers in the Social Media Ecosystem	211	144
7.	Internal Communication and Family Business: A perspective article	208	609
8.	No Joke: Understanding Public Sentiment Toward Selling and Salespeople Through Cartoon Analysis	207	3
9.	The Role of Communities of Practice in Creative Projects	190
10.	The Face of Nonbinary Beauty Communication on Instagram: A Content Analysis	132	394
11.	The Role of Communities of Practice in Creative Projects	115
12.	Consumer Brand Engagement Through Chatbots	103
13.	Implementation of Business Simulation for Events, Pedagogy and Assessment Strategy: Exploring Task-Technology Fit and Flow Experience in Building Experiential Learning	17

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