Ria Wiid

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My Latest As Author

1. Ohanians, D. and Wiid, Ria ORCID: https://orcid.org/0000-0002-8454-7833 (2024) Consumer Brand Engagement Through Chatbots. In: Digital Transformation for Fashion and Luxury Brands: Theory and Practice. Palgrave Macmillan, Cham, Switzerland, pp. 47-66. ISBN Hardcover: 978-3-031-35588-2 • Softcover: 978-3-031-35591-2 • eBook: 978-3-031-35589-9
2. Baumgart, Annika, Bell, Robin ORCID: https://orcid.org/0000-0002-7325-4277 and Wiid, Ria ORCID: https://orcid.org/0000-0002-8454-7833 (2024) Internal Communication and Family Business: A perspective article. Journal of Family Business Management. ISSN 2043-6238
3. Wiid, Ria ORCID: https://orcid.org/0000-0002-8454-7833, Müllern, T. and Berndt, A. (2022) The Face of Nonbinary Beauty Communication on Instagram: A Content Analysis. Journal of Current Issues and Research in Advertising. ISSN Print: 1064-1734 Online: 2164-7313
4. Azemi, Y., Ozuem, W., Wiid, Ria ORCID: https://orcid.org/0000-0002-8454-7833 and Hobson, A. (2022) Luxury fashion brand customers’ perceptions of mobile marketing: Evidence of multiple communications and marketing channels. Journal of Retailing and Consumer Services, 66. p. 102944. ISSN 0969-6989
5. Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611 and Wiid, Ria ORCID: https://orcid.org/0000-0002-8454-7833 (2020) Private label brands and promotional outcomes in online multichannel retailing environment: a post-pandemic era perspective. In: Business, Law and Management at the Post-Pandemic Era: An International e-Conference, 11th July 2020, Taylor's University, Malaysia. (Unpublished)
6. Garfield, Joy, Warren, Vessela ORCID: https://orcid.org/0000-0002-6016-1821 and Wiid, Ria ORCID: https://orcid.org/0000-0002-8454-7833 (2019) The Role of Communities of Practice in Creative Projects. In: BAM2019 conference proceedings. British Academy of Management, London. ISBN 9780995641327 0995641323
7. Garfield, Joy, Warren, Vessela ORCID: https://orcid.org/0000-0002-6016-1821 and Wiid, Ria ORCID: https://orcid.org/0000-0002-8454-7833 (2019) The Role of Communities of Practice in Creative Projects. In: BAM2019 Annual Conference, 3rd - 5th September 2019, Aston University, Birmingham. ISSN ISBN: 978-0-9956413-2-7
8. Wiid, Ria ORCID: https://orcid.org/0000-0002-8454-7833, Hurley, P., Mora-Avila, Paulo and Salmon, J. (2019) Organisation-led Engagement With Consumers in Hidden Social Spaces. Journal of Digital and Social Media Marketing, 7 (1). pp. 53-67. ISSN Print: 2050-0076 Online:2050-0084
9. Wiid, Ria ORCID: https://orcid.org/0000-0002-8454-7833 and Mora-Avila, Paulo (2018) Arts Marketing Framework: The Arts Organisation as a Hub for Participation. Journal of Public Affairs, 18 (2). e1657. ISSN 1472-3891 Online: 1479-1854
10. Warren, Vessela ORCID: https://orcid.org/0000-0002-6016-1821 and Wiid, Ria ORCID: https://orcid.org/0000-0002-8454-7833 (2018) Evaluation of an Open Innovation Process Model for New Service Development. In: BAM2018 Conference Proceedings. British Academy of Management, pp. 1-5. ISBN 978-0-9956413-1-0
11. Mora-Avila, Paulo and Ria, Wiid ORCID: https://orcid.org/0000-0002-8454-7833 (2017) Engaging Art Consumers in the Social Media Ecosystem. In: 50th Academy of Marketing Annual Conference on Freedom Through Marketing, 3rd - 6th July 2017, Hull University Business School, UK. (Unpublished)
12. Wiid, Ria ORCID: https://orcid.org/0000-0002-8454-7833, Grant, P.S., Mills, A.J. and Pitt, L.F. (2016) No Joke: Understanding Public Sentiment Toward Selling and Salespeople Through Cartoon Analysis. Marketing Theory, 16 (2). pp. 171-193. ISSN Print 1470-5931 Online 1741-301X

My Most Viewed As Author

#	Item title
1.	Organisation-led Engagement With Consumers in Hidden Social Spaces	375	148
2.	Arts Marketing Framework: The Arts Organisation as a Hub for Participation	255	814
3.	Private label brands and promotional outcomes in online multichannel retailing environment: a post-pandemic era perspective	245	3
4.	Luxury fashion brand customers’ perceptions of mobile marketing: Evidence of multiple communications and marketing channels	210
5.	Evaluation of an Open Innovation Process Model for New Service Development	205
6.	Engaging Art Consumers in the Social Media Ecosystem	201	144
7.	No Joke: Understanding Public Sentiment Toward Selling and Salespeople Through Cartoon Analysis	201	3
8.	Internal Communication and Family Business: A perspective article	192	607
9.	The Role of Communities of Practice in Creative Projects	186
10.	The Face of Nonbinary Beauty Communication on Instagram: A Content Analysis	126	375
11.	The Role of Communities of Practice in Creative Projects	110
12.	Consumer Brand Engagement Through Chatbots	97