How Technology can be used to Engage Higher Education Learners in Business, Management and Law Disciplines

Wilkinson, Richard and Lancaster, T. (2016) How Technology can be used to Engage Higher Education Learners in Business, Management and Law Disciplines. In: Chartered Association of Business Schools: Learning, Teaching and Student Experience Conference 2016, 26th - 27th April 2016, Aston Business School, Birmingham. (Unpublished)

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Abstract

Student engagement and motivation are key components in ensuring that they succeed with their studies and increase their employability opportunities.
As Petty (1998) states, “Motivation is regarded by experienced and inexperienced teachers alike as a prerequisite for effective learning.” Arguably the greatest challenge any teacher faces in all levels of education is to motivate their learners and keep their learners attentive and working at their highest levels for long periods of time, without motivated learners it is very difficult to ensure that learning takes place in each and every session.
Furthermore with greater amounts of learning taking place outside of the traditional confines of the classroom, be that in seminars, libraries and study groups, or as is more often the case in the 21st Century, using online ad virtual learning environments, these self-same learners need to be motivated to work as independent learners.
This paper reports on the finding of a study conducted at Coventry University College (CUC) and out of 200 plus respondents to the survey, some 76 that were studying in Business, Management and Legal subjects.
The use of technology to motivate learners in Higher Education can therefore be a crucial element in student engagement.

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