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Inertia, Friendships or Effective Relationship Marketing? Remaining at the Same University for a Taught Master’s Degree

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Gardener, John, Richardson, Mark and Evans, Carl (2015) Inertia, Friendships or Effective Relationship Marketing? Remaining at the Same University for a Taught Master’s Degree. Worcester Journal of Learning and Teaching (10). ISSN 2024-8032

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Abstract

This paper focuses on the influencing factors of individual students who remain at the same University for their postgraduate study. By interviewing students on an MSc Management course, we found some interesting motivations about where to continue studying a taught postgraduate course. These factors included such issues as the importance of developing and maintaining personal effective relationships, peer group influence and a sense of belonging.

Item Type:	Article
Additional Information:	Worcester Journal of Learning and Teaching (WJLT) is an open-access, peer-reviewed journal published by the University of Worcester to disseminate academic articles, project reports and personal perspectives about Learning and Teaching written by staff associated with the University and its partners.
Uncontrolled Discrete Keywords:	postgraduate students, employability, career planning, action research, Master's degree, postgraduate study, influences, learning, teaching, Worcester Journal of Learning and Teaching
Subjects:	L Education > L Education (General) L Education > LB Theory and practice of education L Education > LB Theory and practice of education > LB2300 Higher Education L Education > LB Theory and practice of education > LB2361 Curriculum
Divisions:	College of Business, Psychology and Sport > Worcester Business School
Related URLs:	Publisher
Copyright Info:	Open access journal
Depositing User:	Karol Kosinski
Date Deposited:	10 Nov 2016 13:41
Last Modified:	17 Jun 2020 17:14
URI:	https://eprints.worc.ac.uk/id/eprint/5056

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