Inertia, Friendships or Effective Relationship Marketing? Remaining at the Same University for a Taught Master’s Degree

Gardener, John; Richardson, Mark; Evans, Carl

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Gardener, John, Richardson, Mark and Evans, Carl (2015) Inertia, Friendships or Effective Relationship Marketing? Remaining at the Same University for a Taught Master’s Degree. Worcester Journal of Learning and Teaching (10). ISSN 2024-8032

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Article

Abstract:

This paper focuses on the influencing factors of individual students who remain at the same University for their postgraduate study. By interviewing students on an MSc Management course, we found some interesting motivations about where to continue studying a taught postgraduate course. These factors included such issues as the importance of developing and maintaining personal effective relationships, peer group influence and a sense of belonging.

Additional Information:

Worcester Journal of Learning and Teaching (WJLT) is an open-access, peer-reviewed journal published by the University of Worcester to disseminate academic articles, project reports and personal perspectives about Learning and Teaching written by staff associated with the University and its partners.

Uncontrolled Discrete Keywords:

postgraduate students, employability, career planning, action research, Master's degree, postgraduate study, influences, learning, teaching, Worcester Journal of Learning and Teaching

Subjects:

L Education > L Education (General)
L Education > LB Theory and practice of education
L Education > LB Theory and practice of education > LB2300 Higher Education
L Education > LB Theory and practice of education > LB2361 Curriculum

Legacy Divisions (Admin Only):

College of Business, Psychology and Sport > Worcester Business School

Academic Schools:

Worcester Business School

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