University of Worcester Worcester Research and Publications

Evaluation of an Open Innovation Process Model for New Service Development

Warren, Vessela ORCID: and Wiid, Ria ORCID: (2018) Evaluation of an Open Innovation Process Model for New Service Development. In: BAM2018 Conference Proceedings. British Academy of Management, pp. 1-5. ISBN 978-0-9956413-1-0

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The purpose of this research is to carry out an empirical evaluation of a conceptual process model for new service development (NSD) and to test the model with qualitative data gathered through in-depth interviews and a questionnaire with UK based business-to-business service firms. The research will seek to advance this new innovation model for NSD towards involvement of the networks in the innovation activities and will address interaction and resource integration within the innovation system. This novel model will serve as a new innovation tool for the development of new business services with the use of networks, so that service practitioners can benefit more readily from an improved systematic approach to service innovation.

Item Type: Book Section
Additional Information:

Paper presented at the 32nd Annual Conference BAM2018
Driving Productivity in Uncertain and Challenging Times
4th – 6th September 2018, Bristol Business School, University of West of England.
The full-text of the developmental paper can be accessed via the Official URL.

Uncontrolled Discrete Keywords: open innovation, New Service Development, NSD, services, networks
Subjects: H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: College of Business, Psychology and Sport > Worcester Business School
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Depositing User: Vessela Warren
Date Deposited: 28 May 2019 09:05
Last Modified: 17 Jun 2020 17:29

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