Watts, Helen ORCID: https://orcid.org/0000-0002-8286-8764, Francis-Smythe, Jan and Bell, Robin ORCID: https://orcid.org/0000-0002-7325-4277 (2025) A stimulus-organism-response approach to predicting membership retention in fitness clubs. Journal of Retailing and Consumer Services, 88 (104461). pp. 1-11. ISSN Online ISSN: 1873-1384 Print ISSN: 0969-6989

Watts, Helen ORCID: https://orcid.org/0000-0002-8286-8764, Taroun, Abdulmaten and Jones, Richard (2024) A Case Study of Big Data Analytics Capability and the Impact of Cognitive Bias in a Global Manufacturing Organisation. In: Artificial Intelligence of Things (AIoT) for Productivity and Organizational Transition. Advances in Computational Intelligence and Robotics (ACIR) . IGI, Hershey, Pennsylvania, pp. 1-25. ISBN 9798369309933 • EISBN13: 9798369309940

Bell, Robin ORCID: https://orcid.org/0000-0002-7325-4277, Peng, L., Huirong, Z., Bozward, David, Jing, F., Watts, Helen ORCID: https://orcid.org/0000-0002-8286-8764 and Xiaoyu, M. (2019) Exploring Entrepreneurial Roles and Identity in the United Kingdom and China. International Journal of Entrepreneurship and Innovation, 20 (1). pp. 39-49. ISSN 1465-7503 Online: 2043-6882

Watts, Helen ORCID: https://orcid.org/0000-0002-8286-8764 (2016) It’s Cheaper than Acquiring New Ones: Retaining Members to Your Service. Consumer Commerce Newsletter.

Nichol, Lynn ORCID: https://orcid.org/0000-0001-9889-9912, Palmer, Gerry and Watts, Helen ORCID: https://orcid.org/0000-0002-8286-8764 (2016) Invaluable but Invisible: an Initial Investigation of Chinese Graduate Skill Development and Subsequent Skill Use. In: 17th International Conference on Human Resource Development, Research and Practice across Europe, 8th - 10th June 2016, Manchester. (Unpublished)

Watts, Helen ORCID: https://orcid.org/0000-0002-8286-8764 (2015) Are we Doing Enough to Develop Career Competency? Talent Management: Network Knowledge. pp. 33-35.

Watts, Helen ORCID: https://orcid.org/0000-0002-8286-8764 (2015) Predicting Customer Retention in Discrete and Continuous Services. In: Markt-und Absatzprognosen. FOM-Edition (FOM Hochschule für Oekonomie & Management) . Springer Fachmedien Wiesbaden, Wiesbaden, pp. 89-106. ISBN Print: 978-3-658-04491-6 Online: 978-3-658-04492-3

Smith, R., Bell, Robin ORCID: https://orcid.org/0000-0002-7325-4277 and Watts, Helen ORCID: https://orcid.org/0000-0002-8286-8764 (2014) Personality Trait Differences Between Traditional and Social Entrepreneurs. Social Enterprise Journal, 10 (3). pp. 200-221. ISSN 1750-8614

Watts, Helen ORCID: https://orcid.org/0000-0002-8286-8764, Francis-Smythe, Jan, Peters, D.M. ORCID: https://orcid.org/0000-0002-7873-7737 and Upton, Dominic (2010) Encouraging Employees Use of Fitness Clubs in Employee Wellness Programs. In: 2nd Biennial IWP Conference on Work, Well-Being and Performance, June 29th - July 1st 2010, Institute of Work Psychology, University of Sheffield. (Unpublished)