University of Worcester Worcester Research and Publications
 
  USER PANEL:
  ABOUT THE COLLECTION:
  CONTACT DETAILS:

Browse by Author

Up a level
Export as [feed] Atom [feed] RSS 1.0 [feed] RSS 2.0
Group by: Item Type | No Grouping
Jump to: Book Section
Number of items: 2.

Book Section

Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611, Chandran, R. and Oh, Y.M. (2018) Pre-purchase user perceptions of attributes and post- purchase attitudes in building successful online retail promotional strategies. In: Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications. IGI Global, Hershey, PA, USA, pp. 368-382. ISBN 9781522551874

Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611, Chandran, R. and Oh, Y.M. (2017) Pre-purchase user perceptions of attributes and post-purchase attitudes in building successful online retail promotional strategies. In: Promotional Strategies and New Service Opportunities in Emerging Economies. IGI Global, Hershey, PA, pp. 164-183. ISBN 9781522522065 (print) 9781522522072 (eISBN)

This list was generated on Thu Mar 28 22:13:52 2024 UTC.
 
     
Worcester Research and Publications is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.