Worcester Research and Publications

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WRaP is a collection of research papers and university publications. It presents the academic and creative work of the university. You are welcome to look for and obtain items of interest and make contact with the authors and creators.

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Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611, Chandran, R. and Oh, Y.M. (2018) Pre-purchase user perceptions of attributes and post- purchase attitudes in building successful online retail promotional strategies. In: Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications. IGI Global, Hershey, PA, USA, pp. 368-382. ISBN 9781522551874

Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611, Chandran, R. and Oh, Y.M. (2017) Pre-purchase user perceptions of attributes and post-purchase attitudes in building successful online retail promotional strategies. In: Promotional Strategies and New Service Opportunities in Emerging Economies. IGI Global, Hershey, PA, pp. 164-183. ISBN 9781522522065 (print) 9781522522072 (eISBN)

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