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Rezaei, Sajad 
ORCID: https://orcid.org/0000-0001-7942-0611 and Emmi, M.
(2017)
Apps-commerce in emerging markets: Insights and future business models.
In:
Apps management and E-commerce transactions in real-time.
IGI Global, Hershey, PA, USA, pp. 51-69.
ISBN 978-152252449-6
Abstract
The Internet and Apps related technologies are considered as information "super highway" since they are able to connect people, computers, and data to one another. Because of them, a new communication medium has risen, which provides an access to the large flow of information across various broad extensions. As a consequence, there has been a need for understanding the behaviors of online consumers, since Information Technology and its usage have had a massive impact on shopping behaviors as well as the rate of market success. This chapter's aim will be to sanitize the current understanding of Apps/online consumer behavior to shape Apps marketing strategies and implementations.
| Item Type: | Book Section |
|---|---|
| Additional Information: | The full-text cannot be supplied for this item. Please check availability with your local library or Interlibrary Requests Service. |
| Uncontrolled Discrete Keywords: | apps management, e-commerce, transactions, real-time, augmented reality, cloud computing, customer satisfaction, hospitality, mobile social networks, tourism, brand personality, social status, physical vanity, emerging markets, business models |
| Divisions: | College of Business, Psychology and Sport > Worcester Business School |
| Related URLs: |
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| Depositing User: | Sajad Rezaei |
| Date Deposited: | 17 Jan 2020 13:52 |
| Last Modified: | 17 Jun 2020 17:34 |
| URI: | https://eprints.worc.ac.uk/id/eprint/9070 |
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