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Experiencing Websites: UK DVD Distributors and the Promotion of Asian Media

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Wroot, Jonathan (2015) Experiencing Websites: UK DVD Distributors and the Promotion of Asian Media. Arts and the Market, 5 (2). pp. 168-182. ISSN Online: 2056-4945

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Official URL: https://www.emeraldinsight.com/doi/abs/10.1108/AAM...

Abstract

Purpose – The purpose of this paper is to propose what can be learned from the study of specific promotional materials. Design/methodology/approach – The in-depth analysis of the text and layout of websites – adapted from Niels Brugger, and in contrast to the study of promotional materials as ancillary or interrelated texts. Findings – That websites can tell the author much about the intentions of distributors, and their target market, even when these resources are no longer active or social media is used. Research limitations/implications – Specific promotional materials should be increasingly studied as individual texts. Websites have their own conventions and structures that can be studied, as well as other digital and physical artefacts. Originality/value – The findings are potentially widespread, as they are evident within a defunct distributor’s webpages, as well as one that remains to be active in the UK market.

Item Type:	Article
Additional Information:	Staff and students at the University of Worcester have access to the full-text of the online published version via the UW online Library Search. External users should check availability with their local library or Interlibrary Requests Service.
Uncontrolled Discrete Keywords:	promotion, websites, Asian and Japanese cinema, distribution, DVD, viewers, social networks, marketing, internet access, consumers
Subjects:	H Social Sciences > H Social Sciences (General) T Technology > T Technology (General)
Divisions:	College of Arts, Humanities and Education > School of Arts
Related URLs:	https://www.emeraldinsight.com/ https://library.worc.ac.uk/
Depositing User:	Jonathan Wroot
Date Deposited:	10 Jun 2019 18:01
Last Modified:	17 Jun 2020 17:30
URI:	https://eprints.worc.ac.uk/id/eprint/8114

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