Nicholls, Richard (2016) More Than a Wallet: Serving the Older Consumer. Consumer Commerce Newsletter.
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Official URL: http://www.iorma.com/reports/more-than-a-wallet-se...
Abstract
Considers the values, behaviour and needs of older shoppers in terms of interactions with employees; interactions with other shoppers present in the retail environment; and physical aspects of the retail environment.
Item Type: | Article |
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Additional Information: | The full-text can be accessed via the official URL. |
Uncontrolled Discrete Keywords: | older consumers, retailing, interaction |
Subjects: | H Social Sciences > HF Commerce |
Divisions: | College of Business, Psychology and Sport > Worcester Business School |
Related URLs: | |
Depositing User: | Richard Nicholls |
Date Deposited: | 13 Sep 2016 14:24 |
Last Modified: | 17 Jun 2020 17:13 |
URI: | https://eprints.worc.ac.uk/id/eprint/4881 |
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