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Something for Nothing? An Investigation into Online Product Sampling.

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Kuzma, Joanne and Wright, Warren (2015) Something for Nothing? An Investigation into Online Product Sampling. International Journal of Information, Business and Management, 7 (2). pp. 97-106. ISSN Print: 2076-9202 Online: 2218-046X

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Official URL: http://ijibm.elitehall.com/index4.htm

Abstract

The application of websites to offer free samples of products and services to consumers is widespread. Online approaches, including the use of “freebie” sites and social media, offer consumers free product samples by completing a request form. However, this study demonstrates that a significant number of requests are ignored or unfulfilled. Companies who fail to provide the requested samples, risk undermining the potential benefits of offering freebies online by creating customer dissatisfaction.

Item Type:	Article
Additional Information:	The full-text of the online published article can be accessed via the Official URL.
Uncontrolled Discrete Keywords:	marketing, free product samples, freebie, consumer behavior, Facebook
Subjects:	T Technology > T Technology (General)
Divisions:	College of Business, Psychology and Sport > Worcester Business School
Related URLs:	http://ijibm.elitehall.com/index.htm
Copyright Info:	Open Access
Depositing User:	Joanne Kuzma
Date Deposited:	30 Jan 2015 08:36
Last Modified:	17 Jun 2020 17:05
URI:	https://eprints.worc.ac.uk/id/eprint/3553

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