Worcester Research and Publications

SEARCH EPRINTS:

USER PANEL:

Registered Users - Log in using your University of Worcester ID and Password to submit items to the repository.

ABOUT THE COLLECTION:

WRaP is a collection of research papers and university publications. It presents the academic and creative work of the university. You are welcome to look for and obtain items of interest and make contact with the authors and creators.

CONTACT DETAILS:

All correspondence about WRaP should be sent to the Repository Manager.

“Membership Retention in the Fitness Industry: A Qualitative Study and the Development of a Predictive Model"

Tools

Lists

Watts, Helen and Francis-Smythe, Jan (2008) “Membership Retention in the Fitness Industry: A Qualitative Study and the Development of a Predictive Model". Selected Proceedings of the First International Conference on Social Sciences, 3. pp. 79-90.

This is the latest version of this item.

Preview

Microsoft Word (ISBN 978-605-5741-02-0)
ICSS_2008.pdf - Published Version
Download (59kB) | Preview

Official URL: http://www.icssconference.net/icss-2008/icss-main....

Abstract

The concern over poor membership retention rates in the fitness industry is increasing, yet it has attracted little empirical research. So far, membership retention has mostly been indirectly and narrowly addressed, whereby research has either measured member satisfaction or member usage of a fitness club from mainly a service quality perspective. This paper introduces a mixed-method (QUAL→quan) research project and presents the findings of the qualitative study. 30 semi-structured telephone interviews were conducted with a stratified random sample of current and past members of a fitness club. The responses were thematically analysed and used in the development of a predictive model of fitness club membership retention. The model seeks to predict club usage and actual retention, and includes components such as attitudinal, normative, control beliefs, motivation orientation as well as perceived quality, brand identity and commitment.

Item Type:	Article
Additional Information:	The full-text cannot be supplied for this conference paper. Please check availability with your local library or Interlibrary Requests Service.
Uncontrolled Discrete Keywords:	membership retention, fitness industry
Subjects:	H Social Sciences > H Social Sciences (General) B Philosophy. Psychology. Religion > BF Psychology
Divisions:	College of Business, Psychology and Sport > Worcester Business School
Depositing User:	Helen Watts
Date Deposited:	30 Apr 2013 10:25
Last Modified:	08 Jun 2021 09:23
URI:	https://eprints.worc.ac.uk/id/eprint/2254

Available Versions of this Item

“Membership Retention in the Fitness Industry: A Qualitative Study and the Development of a Predictive model". (deposited 23 Jul 2009 14:35)
- “Membership Retention in the Fitness Industry: A Qualitative Study and the Development of a Predictive Model". (deposited 30 Apr 2013 10:25) [Currently Displayed]

Actions (login required)

View Item

Altmetric

CORE (COnnecting REpositories)

© University of Worcester Henwick Grove, WR2 6AJ Tel: 01905 855000 | Materials in WRaP are protected by copyright and other intellectual property rights. By using WRaP you agree to abide by UK copyright laws.

Worcester Research and Publications is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.