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The future of research on customer-to-customer interaction (CCI)

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Nicholls, Richard (2024) The future of research on customer-to-customer interaction (CCI). In: A Research Agenda for Service Marketing. Elgar Research Agendas . Edward Elgar Publishing Ltd, Cheltenham, pp. 183-224. ISBN Print ISBN: 9781803923161 ‭• eISBN: 9781803923178

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Official URL: https://www.e-elgar.com/shop/gbp/a-research-agenda...

Abstract

This ground-breaking Research Agenda provides unique insight into the evolution and development of service marketing. Expert contributors present an in-depth overview of the current state of the field, and critically analyse the diverse range of future directions available to researchers.

Item Type:	Book Section
Additional Information:	This is Chapter 7 in 'Part VI: Research on the Environmental Context of Services' The full text cannot be supplied for this item. Please check availability with your local library or Interlibrary Requests Service.
Divisions:	College of Business, Psychology and Sport > Worcester Business School
Related URLs:	https://www.e-elgar.com/shop/gbp/book-se... Publisher
Copyright Info:	Copyright Edward Elgar Publishing 2024
Depositing User:	Richard Nicholls
Date Deposited:	03 Apr 2024 13:09
Last Modified:	04 Oct 2024 15:20
URI:	https://eprints.worc.ac.uk/id/eprint/13800

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