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Plant-Based Milk Alternatives: Consumer Needs and Marketing Strategies

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Warren, Vessela ORCID logoORCID: https://orcid.org/0000-0002-6016-1821, Bell, Robin ORCID logoORCID: https://orcid.org/0000-0002-7325-4277 and Bruning-Mescher, Sonja (2023) Plant-Based Milk Alternatives: Consumer Needs and Marketing Strategies. In: Plant-based food consumption : products, consumers and strategies. Woodhead Publishing (Elsevier). ISBN 9780323988285

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Uncontrolled Discrete Keywords: plant-based food consumption, plant-based milk, marketing strategies
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
H Social Sciences > HF Commerce
Divisions: College of Business, Psychology and Sport > Worcester Business School
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Depositing User: Vessela Warren
Date Deposited: 13 Jun 2023 12:12
Last Modified: 20 Dec 2023 12:32
URI: https://eprints.worc.ac.uk/id/eprint/12980

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