Know Your Product, Know Your Customer; How Academic Librarians can Learn From Salespeople

Devine, Kathryn

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Devine, Kathryn ORCID: https://orcid.org/0000-0002-5785-8652 (2017) Know Your Product, Know Your Customer; How Academic Librarians can Learn From Salespeople. In: 2nd Relationship Management Conference, 16-17 November 2017, University of Lancaster. (Unpublished)

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Output Type:

Conference or Workshop Item (Speech)

Abstract:

The lighting talk considered King and Solis’ (2017) article article ‘Liaisons as sales force: using sales techniques to engage academic library users’ and how the presenter’s own background in sales and retail environments has added to her skillset as a liaison librarian. It argued that these skills are vital to liaison librarians in an increasingly customer-focused, engagement driven environment.

Uncontrolled Discrete Keywords:

relationship management, customers, librarians

Subjects:

Z Bibliography. Library Science. Information Resources > Z719 Libraries (General)

Legacy Divisions (Admin Only):

Central Services > Library Services

Related URLs:

Depositing User:

Kathryn Devine

Date Deposited:

10 Aug 2019 17:46

Last Modified: