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International students’ course satisfaction and continuance behavioral intention in higher education setting: an empirical assessment in Malaysia

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Shahijan, M.K., Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611 and Amin, M. (2015) International students’ course satisfaction and continuance behavioral intention in higher education setting: an empirical assessment in Malaysia. Asia Pacific Education Review, 17 (1). pp. 41-62. ISSN 1598-1037

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Official URL: https://link.springer.com/article/10.1007/s12564-0...

Abstract

The purpose of this study is to examine the impact of perceived brand orientation, intercultural friendship, and university reputation on international students’ course satisfaction and continuance behavioral intention towards the higher education in Malaysia. A total of 348 questionnaires, administered on international students, were collected to empirically test the research model using partial least squares path modeling approach, a structural equation modeling technique for the assessment of measurement and structural model. The empirical results imply that perceived brand orientation and university reputation positively influence course satisfaction and course continuance behavioral intention, while intercultural friendships influences course continuance intention but not course satisfaction. The implications and limitations of research are discussed in the following sections.

Item Type:	Article
Additional Information:	Staff and students at the University of Worcester can access the full-text of the online published article via the online Library Search. External users should check availability with their local library or Interlibrary Requests Service.
Uncontrolled Discrete Keywords:	perceived brand orientation, intercultural friendships, university reputation, course satisfaction, course continuance behavioral intention, international students, higher education
Subjects:	H Social Sciences > H Social Sciences (General) L Education > LB Theory and practice of education > LB2300 Higher Education
Divisions:	College of Business, Psychology and Sport > Worcester Business School
Related URLs:	https://link-springer-com/
Depositing User:	Sajad Rezaei
Date Deposited:	13 May 2020 10:26
Last Modified:	17 Jun 2020 17:35
URI:	https://eprints.worc.ac.uk/id/eprint/9413

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