University of Worcester Worcester Research and Publications

Management & Leadership in the Environment of Disruptive Innovation

Oestreicher, Klaus (2009) Management & Leadership in the Environment of Disruptive Innovation. In: Research Focus One Day Conference Leadership & Management, 19 May 2009, University of Worcester. (Unpublished)

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Long-term research in various industries (Abernathy et al. 1983, Utterback. 1997, Christensen. 2003, Christensen et al. 2003, 2004) offers evidence as to why established organisations are able to deal with incremental innovation and why their failure rate increases when innovation becomes radical or disruptive. In a Schumpeterian understanding, disruptive innovation simultaneously destroys existing and creates new industries (the wind of creative destruction), e.g., typewriter vs. computer or VHS vs. DVD. Other industries, e.g., computer and the camera industry, are confronted with radical innovation, e.g., by convergent technologies, causing major shifts in the macro and microenvironment.

Employing two theories, the disruptive innovation theory and resources, process, and values theory, the paper sets out to explain underlying reasons for such adaptive failure and identify the challenges for both management and leadership in such turbulent environments.

The proposition is that the more radical an innovation becomes, the impact of both technologies and market linkages may result in threats for an industry to become obsolete. Management and leadership need to reflect then on adopting either end-game strategies in a disruptive (Harrigan. 2003, 1980, Harrigan et al. 1983) or change strategies in a radical environment (Balogun et al. 2004, Johnson et al. 2008, Trott. 2008, Tidd et al. 2005).

Such challenges in the environment require management and leadership styles, which embrace organisational learning and future orientation to improve an enterprise’s position in its permanent struggle for survival (Helfer et al. 2006).

Key words: Management and leadership, disruptive innovation, radical innovation, change.

Item Type: Conference or Workshop Item (Paper)
Additional Information:

Abstract and powerpoint presentation.

Uncontrolled Discrete Keywords: leadership, management, disruptive innovation, radical innovation, change, Research Focus Conference
Subjects: T Technology > T Technology (General)
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: College of Business, Psychology and Sport > Worcester Business School
Related URLs:
Depositing User: Klaus Oestreicher
Date Deposited: 22 May 2009 08:30
Last Modified: 08 Jun 2021 09:25

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