Klaus Oestreicher
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Klaus Oestreicher
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- Oestreicher, Klaus, Walton, Nigel and Newnham, M. (2014) Produkteinführung im Umfeld des Niedergangs: Die Blu-ray Disk. In: Business Development Management: Von der Geschäftsidee bis zur Umsetzung. Symposion Verlag, Dusseldorf, Germany. ISBN 978-3-86329-613-1
- Walton, Nigel and Oestreicher, Klaus (2012) Google and Apple’s Gale of Creative Destruction. China-USA Buisness Review, 11 (11). pp. 1478-1491. ISSN 1537-1514
- Oestreicher, Klaus (2012) The Radical Shift: From Industry to Ecosystem: A New Paradigm for Innovation-driven Global Markets. In: Research Focus Conference, 21/06/2012, University of Worcester. (Unpublished)
- Oestreicher, Klaus and Walton, Nigel (2012) New Internet-Based Technology Ecosystems. In: International Marketing Trends Conference, 19.-21.01.2012, Universita Ca Foscari, Venice.
- Oestreicher, Klaus and Walton, Nigel (2011) Assessment of Innovation: The Geometrics of Strategy. In: 18th Annual South Dakota Business Conference, 29 September to 1st October 2011, Rapid City SD, USA. (Unpublished)
- Walton, Nigel and Oestreicher, Klaus (2011) Google & Apple’s Gale of Creative Destruction. In: EBES 2011 Conference, Istanbul, Turkey, 01-03 June 2011, Kadir Has University Istanbul. (Unpublished)
- Oestreicher, Klaus, Kuzma, Joanne and Walton, Nigel (2011) Sailing Against the Wind of Creative Destruction: The Attack of Radical Innovation on the Home Entertainment Industry - A Compendium of International Research Papers. Lambert Academic Publishing, Saarbrücken. ISBN 978-3-8443-2985-8
- Oestreicher, Klaus (2011) Against the Odds – The Marketing Dilemma of Physical Products in an Increasingly Virtual World. In: 10th International Conference Marketing Trends, 21-22 January 2011, ESCP-EAP Business School, Paris, France.
- Kuzma, Joanne, Barnes, Sue and Oestreicher, Klaus (2011) CAPTCHA Accessibility Study of Online Forums. International Journal of Web Based Communities, 7 (3). pp. 312-323. ISSN 1741-8216
- Oestreicher, Klaus (2010) Strategische Kommunikation und Stakeholdermanagement: Struktur, Implementierung, Erfolgsfaktoren. Publicis Pro, Erlangen. ISBN 978-3-89578-358-6
- Oestreicher, Klaus and Walton, Nigel (2010) Product Launch in a Declining Environment: The Blu-ray Disc – Opportunities and Struggle. In: Seventeenth Annual South Dakota International Business Conference in Rapid City, 30 September - 03 October 2010, Northern States University, South Dakota.
- Oestreicher, Klaus, Kuzma, Joanne and Yen, Dorothy (2010) Avatar Supported Learning in a Virtual University. Worcester Journal of Learning and Teaching (4). ISSN 2024-8032
- Oestreicher, Klaus (2010) Handbuch Strategische Kommunikation: Langfristiger Unternehmenserfolg durch Stakeholdermanagement. Publicis Corporate Publishing, Erlangen, Germany. ISBN 978-3895783586
- Oestreicher, Klaus (2010) Strategic Communication: The Discipline beyond Marketing & Corporate Communications. In: 1st International Worcester Research Conference, 6 May 2010, University of Worcester. (Unpublished)
- Oestreicher, Klaus (2010) Strategic Communication: The Discipline Beyond Marketing & Corporate Communications. In: 1st International Worcester Research Conference, 6 May 2010, University of Worcester. (Unpublished)
- Oestreicher, Klaus, Kuzma, Joanne and Yen, Dorothy (2010) The Virtual University and Avatar Technology: E-learning Through Future Technology. In: 9th International Conference Marketing Trends, 21-23 January 2010, Università Cà Foscari, Venice.
- Oestreicher, Klaus (2010) Disruptive Technology: Approaches to Escape a Discontinuous Environment. In: Proceedings of the 19th International Conference on Management of Technology, 8-11 March 2010, Cairo.
- Oestreicher, Klaus, Kuzma, Joanne and Yen, Dorothy (2009) Avatar Supported Learning in a Virtual University. In: 29th SGAI International Conference on Innovative Techniques and Applications of Artificial Intelligence, 15th - 17th December 2009, Peterhouse College, Cambridge.
- Oestreicher, Klaus (2009) Segmentation & the Jobs-to-be-done theory: A Conceptual Approach to Explaining Product Failure. In: Sixteenth Annual South Dakota International Business Conference, 01.-03.10.2009, Northern States University, Rapid City SD, USA.
- Oestreicher, Klaus (2009) Management & Leadership in the Environment of Disruptive Innovation. In: Research Focus One Day Conference Leadership & Management, 19 May 2009, University of Worcester. (Unpublished)
- Oestreicher, Klaus and Kuzma, Joanne (2009) The Music Industry & Its Consumers: A Potential Divorce through Technology and Shifting Market Linkages? In: EBES 2009 Conference, Istanbul, Turkey, 01-02 June 2009, Kadir Has University Istanbul.
- Oestreicher, Klaus (2009) Talking to the Empowered Consumer Dealing with the Shift of Power. In: 8th International Congress Marketing Trends Paris-Venice, 15 to 17 January 2009, Paris.
- Oestreicher, Klaus (2009) Strategic Communication and the Stakeholder Concept: Merging Marketing Communication and PR. In: 4th International Research Days on Marketing Communications, 26 to 27 March 2009, University of Aarhus, Denmark.
- Kuzma, Joanne, Yen, Dorothy and Oestreicher, Klaus (2009) Global e-government Web Accessibility: An Empirical Examination of EU, Asian and African Sites. In: Second International Conference on Information and Communication Technologies and Accessibility, 7th to 9th May 2009, Hammamet, Tunisia.
- Oestreicher, Klaus (2009) The Home Entertainment Industry & the Hyper-consumer: Consumption with or without Industrial Participation. In: 5th Scottish Doctoral Management Conference, 15-16 June 2009, University of St. Andrews. (Unpublished)
- Oestreicher, Klaus (2008) Innovation erfordert Innovation. dot - Computer Art Faszination, 19. pp. 108-109.
- Oestreicher, Klaus (2008) Ein Rahmenwerk strategischer Kommunikation. Competence Site. pp. 1-14.
- Oestreicher, Klaus (2007) Erfordernisse eines erweiterten Kommunikationsverständnisses. Competence Site, Online. pp. 1-25.
- Oestreicher, Klaus (2005) The Logical Framework Approach. Competence Site. pp. 1-24.
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