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Exploring Service Innovation Process in a Small Business Services Firm

Warren, Vessela and Davies, B. (2016) Exploring Service Innovation Process in a Small Business Services Firm. In: The 6th Multidisciplinary Academic Conference, 19th - 20th February 2016, Prague, Czech Republic. ISSN 978-80-88085-05-8

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Abstract

This case study research reports on a small and medium-sized (SME) business-to-business (B2B) services firm implementing a novel new service development (NSD) process. It provides accounts of what occurred in practice and considers the implications for this and other firms’ innovation practices. This longitudinal case study (18 months) was conducted “inside” the case organization. It covered the entire innovation process from the initiation to the launch of a new service. The primary method may be viewed as participant observation. The research involved all those participating in the innovation system in the firm, including decision-makers, middle managers and employees at lower hierarchical levels and the firm’s external networks. Implications for researchers and managers focusing on structured innovation models for the services sector are also presented.

Item Type: Conference or Workshop Item (Paper)
Additional Information:

Warren, V. and Davies, B. (2016). “Exploring Service Innovation Process in a Small Business Services Firm”, Paper in the Proceedings of the 6th MAC 2016, ISBN 978-80-88085-05-8, the 6th Multidisciplinary Academic Conference in Prague 2016, Czech Republic.

Uncontrolled Keywords: innovation, services, new service development, SME
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Academic Departments > Worcester Business School
Related URLs:
Copyright Info: Vessela Warren
Depositing User: Vessela Warren
Date Deposited: 24 Mar 2016 09:11
Last Modified: 07 Apr 2016 07:33
URI: https://eprints.worc.ac.uk/id/eprint/4200

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