University of Worcester Worcester Research and Publications

The future of research on customer-to-customer interaction (CCI)

Nicholls, Richard (2024) The future of research on customer-to-customer interaction (CCI). In: A Research Agenda for Service Marketing. Elgar Research Agendas . Edward Elgar Publishing Ltd, Cheltenham, pp. 183-224. ISBN Print ISBN: 9781803923161 ‭• eISBN: 9781803923178

Full text not available from this repository. (Request a copy)


This ground-breaking Research Agenda provides unique insight into the evolution and development of service marketing. Expert contributors present an in-depth overview of the current state of the field, and critically analyse the diverse range of future directions available to researchers.

Item Type: Book Section
Additional Information:

This is Chapter 7 in 'Part VI: Research on the Environmental Context of Services'

The full text cannot be supplied for this item. Please check availability with your local library or Interlibrary Requests Service.

Divisions: College of Business, Psychology and Sport > Worcester Business School
Related URLs:
Copyright Info: Copyright Edward Elgar Publishing 2024
Depositing User: Richard Nicholls
Date Deposited: 03 Apr 2024 13:09
Last Modified: 05 Apr 2024 14:35

Actions (login required)

View Item View Item
Worcester Research and Publications is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.