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The future of research on customer-to-customer interaction (CCI)

Nicholls, Richard (2024) The future of research on customer-to-customer interaction (CCI). In: A Research Agenda for Service Marketing. Elgar Research Agendas . Edward Elgar Publishing Ltd, Cheltenham, pp. 183-224. ISBN Print ISBN: 9781803923161 ‭• eISBN: 9781803923178

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Abstract

This ground-breaking Research Agenda provides unique insight into the evolution and development of service marketing. Expert contributors present an in-depth overview of the current state of the field, and critically analyse the diverse range of future directions available to researchers.

Item Type: Book Section
Additional Information:

This is Chapter 7 in 'Part VI: Research on the Environmental Context of Services'

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Divisions: College of Business, Psychology and Sport > Worcester Business School
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Copyright Info: Copyright Edward Elgar Publishing 2024
Depositing User: Richard Nicholls
Date Deposited: 03 Apr 2024 13:09
Last Modified: 04 Oct 2024 15:20
URI: https://eprints.worc.ac.uk/id/eprint/13800

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