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Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611, Wee, C.H. and Valaei, N. (2017) Essential of apps marketing implementation and E-commerce strategies: Apps users' decision-making process. In: Apps management and E-commerce transactions in real-time. IGI Global, Hershey, PA, USA, pp. 141-158. ISBN 978-152252449-6