Worcester Research and Publications

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WRaP is a collection of research papers and university publications. It presents the academic and creative work of the university. You are welcome to look for and obtain items of interest and make contact with the authors and creators.

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Number of items: 2.

Article

Naeem, Muhammad ORCID: https://orcid.org/0000-0002-9132-243X and Ozuem, Wilson (2021) Developing UGC social brand engagement model: Insights from diverse consumers. Journal of Consumer Behaviour, 20 (2). pp. 426-439. ISSN 1479-1838

Conference or Workshop Item

Olajumoke, Taiwo and Ozuem, Wilson (2024) Examining The Relevance of Storytelling and Sustainability to Fashion and Luxury Brands. In: GBATA (Global Business and Technology Association) 25th Annual International Conference Theme: Developing Innovative Strategies for a Changing World, July 9-12th, 2024, Altis Grand Hotel in Lisbon, Portugal. (Unpublished)

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