Worcester Research and Publications

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WRaP is a collection of research papers and university publications. It presents the academic and creative work of the university. You are welcome to look for and obtain items of interest and make contact with the authors and creators.

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Naeem, Muhammad ORCID: https://orcid.org/0000-0002-9132-243X and Ozuem, Wilson (2021) Developing UGC social brand engagement model: Insights from diverse consumers. Journal of Consumer Behaviour, 20 (2). pp. 426-439. ISSN 1479-1838

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