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Olajumoke, Taiwo and Ozuem, Wilson (2024) Examining The Relevance of Storytelling and Sustainability to Fashion and Luxury Brands. In: GBATA (Global Business and Technology Association) 25th Annual International Conference Theme: Developing Innovative Strategies for a Changing World, July 9-12th, 2024, Altis Grand Hotel in Lisbon, Portugal. (Unpublished)

Naeem, Muhammad ORCID: https://orcid.org/0000-0002-9132-243X and Ozuem, Wilson (2021) Developing UGC social brand engagement model: Insights from diverse consumers. Journal of Consumer Behaviour, 20 (2). pp. 426-439. ISSN 1479-1838