Browse by Author

Article

Walton, Nigel and Oestreicher, Klaus (2012) Google and Apple’s Gale of Creative Destruction. China-USA Buisness Review, 11 (11). pp. 1478-1491. ISSN 1537-1514

Kuzma, Joanne, Barnes, Sue and Oestreicher, Klaus (2011) CAPTCHA Accessibility Study of Online Forums. International Journal of Web Based Communities, 7 (3). pp. 312-323. ISSN 1741-8216

Oestreicher, Klaus, Kuzma, Joanne and Yen, Dorothy (2010) Avatar Supported Learning in a Virtual University. Worcester Journal of Learning and Teaching (4). ISSN 2024-8032

Oestreicher, Klaus (2008) Innovation erfordert Innovation. dot - Computer Art Faszination, 19. pp. 108-109.

Oestreicher, Klaus (2008) Ein Rahmenwerk strategischer Kommunikation. Competence Site. pp. 1-14.

Oestreicher, Klaus (2007) Erfordernisse eines erweiterten Kommunikationsverständnisses. Competence Site, Online. pp. 1-25.

Oestreicher, Klaus (2005) The Logical Framework Approach. Competence Site. pp. 1-24.

Book Section

Oestreicher, Klaus, Walton, Nigel and Newnham, M. (2014) Produkteinführung im Umfeld des Niedergangs: Die Blu-ray Disk. In: Business Development Management: Von der Geschäftsidee bis zur Umsetzung. Symposion Verlag, Dusseldorf, Germany. ISBN 978-3-86329-613-1

Conference or Workshop Item

Oestreicher, Klaus (2012) The Radical Shift: From Industry to Ecosystem: A New Paradigm for Innovation-driven Global Markets. In: Research Focus Conference, 21/06/2012, University of Worcester. (Unpublished)

Oestreicher, Klaus and Walton, Nigel (2012) New Internet-Based Technology Ecosystems. In: International Marketing Trends Conference, 19.-21.01.2012, Universita Ca Foscari, Venice.

Oestreicher, Klaus and Walton, Nigel (2011) Assessment of Innovation: The Geometrics of Strategy. In: 18th Annual South Dakota Business Conference, 29 September to 1st October 2011, Rapid City SD, USA. (Unpublished)

Walton, Nigel and Oestreicher, Klaus (2011) Google & Apple’s Gale of Creative Destruction. In: EBES 2011 Conference, Istanbul, Turkey, 01-03 June 2011, Kadir Has University Istanbul. (Unpublished)

Oestreicher, Klaus (2011) Against the Odds – The Marketing Dilemma of Physical Products in an Increasingly Virtual World. In: 10th International Conference Marketing Trends, 21-22 January 2011, ESCP-EAP Business School, Paris, France.

Oestreicher, Klaus and Walton, Nigel (2010) Product Launch in a Declining Environment: The Blu-ray Disc – Opportunities and Struggle. In: Seventeenth Annual South Dakota International Business Conference in Rapid City, 30 September - 03 October 2010, Northern States University, South Dakota.

Oestreicher, Klaus (2010) Strategic Communication: The Discipline Beyond Marketing & Corporate Communications. In: 1st International Worcester Research Conference, 6 May 2010, University of Worcester. (Unpublished)

Oestreicher, Klaus, Kuzma, Joanne and Yen, Dorothy (2010) The Virtual University and Avatar Technology: E-learning Through Future Technology. In: 9th International Conference Marketing Trends, 21-23 January 2010, Università Cà Foscari, Venice.

Oestreicher, Klaus (2010) Disruptive Technology: Approaches to Escape a Discontinuous Environment. In: Proceedings of the 19th International Conference on Management of Technology, 8-11 March 2010, Cairo.

Oestreicher, Klaus, Kuzma, Joanne and Yen, Dorothy (2009) Avatar Supported Learning in a Virtual University. In: 29th SGAI International Conference on Innovative Techniques and Applications of Artificial Intelligence, 15th - 17th December 2009, Peterhouse College, Cambridge.

Oestreicher, Klaus (2009) Segmentation & the Jobs-to-be-done theory: A Conceptual Approach to Explaining Product Failure. In: Sixteenth Annual South Dakota International Business Conference, 01.-03.10.2009, Northern States University, Rapid City SD, USA.

Oestreicher, Klaus (2009) Management & Leadership in the Environment of Disruptive Innovation. In: Research Focus One Day Conference Leadership & Management, 19 May 2009, University of Worcester. (Unpublished)

Oestreicher, Klaus and Kuzma, Joanne (2009) The Music Industry & Its Consumers: A Potential Divorce through Technology and Shifting Market Linkages? In: EBES 2009 Conference, Istanbul, Turkey, 01-02 June 2009, Kadir Has University Istanbul.

Oestreicher, Klaus (2009) Talking to the Empowered Consumer Dealing with the Shift of Power. In: 8th International Congress Marketing Trends Paris-Venice, 15 to 17 January 2009, Paris.

Kuzma, Joanne, Yen, Dorothy and Oestreicher, Klaus (2009) Global e-government Web Accessibility: An Empirical Examination of EU, Asian and African Sites. In: Second International Conference on Information and Communication Technologies and Accessibility, 7th to 9th May 2009, Hammamet, Tunisia.

Oestreicher, Klaus (2009) The Home Entertainment Industry & the Hyper-consumer: Consumption with or without Industrial Participation. In: 5th Scottish Doctoral Management Conference, 15-16 June 2009, University of St. Andrews. (Unpublished)

Oestreicher, Klaus (2009) Strategic Communication and the Stakeholder Concept: Merging Marketing Communication and PR. In: 4th International Research Days on Marketing Communications, 26 to 27 March 2009, University of Aarhus, Denmark.

Book

Oestreicher, Klaus, Kuzma, Joanne and Walton, Nigel (2011) Sailing Against the Wind of Creative Destruction: The Attack of Radical Innovation on the Home Entertainment Industry - A Compendium of International Research Papers. Lambert Academic Publishing, Saarbrücken. ISBN 978-3-8443-2985-8

Oestreicher, Klaus (2010) Strategische Kommunikation und Stakeholdermanagement: Struktur, Implementierung, Erfolgsfaktoren. Publicis Pro, Erlangen. ISBN 978-3-89578-358-6

Oestreicher, Klaus (2010) Handbuch Strategische Kommunikation: Langfristiger Unternehmenserfolg durch Stakeholdermanagement. Publicis Corporate Publishing, Erlangen, Germany. ISBN 978-3895783586