Number of items: 28.
Oestreicher, Klaus, Walton, Nigel and Newnham, M.
(2014)
Produkteinführung im Umfeld des Niedergangs: Die Blu-ray Disk.
In:
Business Development Management: Von der Geschäftsidee bis zur Umsetzung.
Symposion Verlag, Dusseldorf, Germany.
ISBN 978-3-86329-613-1
Walton, Nigel and Oestreicher, Klaus
(2012)
Google and Apple’s Gale of Creative Destruction.
China-USA Buisness Review, 11 (11).
pp. 1478-1491.
ISSN 1537-1514
Oestreicher, Klaus
(2012)
The Radical Shift: From Industry to Ecosystem: A New Paradigm for Innovation-driven Global Markets.
In: Research Focus Conference, 21/06/2012, University of Worcester.
(Unpublished)
Oestreicher, Klaus and Walton, Nigel
(2012)
New Internet-Based Technology Ecosystems.
In: International Marketing Trends Conference, 19.-21.01.2012, Universita Ca Foscari, Venice.
Oestreicher, Klaus and Walton, Nigel
(2011)
Assessment of Innovation: The Geometrics of Strategy.
In: 18th Annual South Dakota Business Conference, 29 September to 1st October 2011, Rapid City SD, USA.
(Unpublished)
Walton, Nigel and Oestreicher, Klaus
(2011)
Google & Apple’s Gale of Creative Destruction.
In: EBES 2011 Conference, Istanbul, Turkey, 01-03 June 2011, Kadir Has University Istanbul.
(Unpublished)
Oestreicher, Klaus, Kuzma, Joanne and Walton, Nigel
(2011)
Sailing Against the Wind of Creative Destruction: The Attack of Radical Innovation on the Home Entertainment Industry - A Compendium of International Research Papers.
Lambert Academic Publishing, Saarbrücken.
ISBN 978-3-8443-2985-8
Oestreicher, Klaus
(2011)
Against the Odds – The Marketing Dilemma of Physical Products in an Increasingly Virtual World.
In: 10th International Conference Marketing Trends, 21-22 January 2011, ESCP-EAP Business School, Paris, France.
Kuzma, Joanne, Barnes, Sue and Oestreicher, Klaus
(2011)
CAPTCHA Accessibility Study of Online Forums.
International Journal of Web Based Communities, 7 (3).
pp. 312-323.
ISSN 1741-8216
Oestreicher, Klaus
(2010)
Strategische Kommunikation und Stakeholdermanagement: Struktur, Implementierung, Erfolgsfaktoren.
Publicis Pro, Erlangen.
ISBN 978-3-89578-358-6
Oestreicher, Klaus and Walton, Nigel
(2010)
Product Launch in a Declining Environment:
The Blu-ray Disc – Opportunities and Struggle.
In: Seventeenth Annual South Dakota International Business Conference in Rapid City, 30 September - 03 October 2010, Northern States University, South Dakota.
Oestreicher, Klaus, Kuzma, Joanne and Yen, Dorothy
(2010)
Avatar Supported Learning in a Virtual University.
Worcester Journal of Learning and Teaching (4).
ISSN 2024-8032
Oestreicher, Klaus
(2010)
Handbuch Strategische Kommunikation: Langfristiger Unternehmenserfolg durch Stakeholdermanagement.
Publicis Corporate Publishing, Erlangen, Germany.
ISBN 978-3895783586
Oestreicher, Klaus
(2010)
Strategic Communication: The Discipline Beyond Marketing &
Corporate Communications.
In: 1st International Worcester Research Conference, 6 May 2010, University of Worcester.
(Unpublished)
Oestreicher, Klaus, Kuzma, Joanne and Yen, Dorothy
(2010)
The Virtual University and Avatar Technology:
E-learning Through Future Technology.
In: 9th International Conference Marketing Trends, 21-23 January 2010, Università Cà Foscari, Venice.
Oestreicher, Klaus
(2010)
Disruptive Technology:
Approaches to Escape a Discontinuous Environment.
In: Proceedings of the 19th International Conference on Management of Technology, 8-11 March 2010, Cairo.
Oestreicher, Klaus, Kuzma, Joanne and Yen, Dorothy
(2009)
Avatar Supported Learning in a Virtual University.
In: 29th SGAI International Conference on Innovative Techniques and Applications of Artificial Intelligence, 15th - 17th December 2009, Peterhouse College, Cambridge.
Oestreicher, Klaus
(2009)
Segmentation & the Jobs-to-be-done theory:
A Conceptual Approach to Explaining Product Failure.
In: Sixteenth Annual South Dakota International Business Conference, 01.-03.10.2009, Northern States University, Rapid City SD, USA.
Oestreicher, Klaus
(2009)
Management & Leadership in the Environment of Disruptive Innovation.
In: Research Focus One Day Conference Leadership & Management, 19 May 2009, University of Worcester.
(Unpublished)
Oestreicher, Klaus and Kuzma, Joanne
(2009)
The Music Industry & Its Consumers:
A Potential Divorce through Technology and Shifting Market Linkages?
In: EBES 2009 Conference, Istanbul, Turkey, 01-02 June 2009, Kadir Has University Istanbul.
Oestreicher, Klaus
(2009)
Talking to the Empowered Consumer
Dealing with the Shift of Power.
In: 8th International Congress Marketing Trends Paris-Venice, 15 to 17 January 2009, Paris.
Kuzma, Joanne, Yen, Dorothy and Oestreicher, Klaus
(2009)
Global e-government Web Accessibility: An Empirical Examination of EU, Asian and African Sites.
In: Second International Conference on Information and Communication Technologies and Accessibility, 7th to 9th May 2009, Hammamet, Tunisia.
Oestreicher, Klaus
(2009)
The Home Entertainment Industry & the Hyper-consumer:
Consumption with or without Industrial Participation.
In: 5th Scottish Doctoral Management Conference, 15-16 June 2009, University of St. Andrews.
(Unpublished)
Oestreicher, Klaus
(2009)
Strategic Communication and the Stakeholder Concept:
Merging Marketing Communication and PR.
In: 4th International Research Days on Marketing Communications, 26 to 27 March 2009, University of Aarhus, Denmark.
Oestreicher, Klaus
(2008)
Innovation erfordert Innovation.
dot - Computer Art Faszination, 19.
pp. 108-109.
Oestreicher, Klaus
(2008)
Ein Rahmenwerk strategischer Kommunikation.
Competence Site.
pp. 1-14.
Oestreicher, Klaus
(2007)
Erfordernisse eines erweiterten Kommunikationsverständnisses.
Competence Site, Online.
pp. 1-25.
Oestreicher, Klaus
(2005)
The Logical Framework Approach.
Competence Site.
pp. 1-24.
This list was generated on Fri Aug 16 21:15:22 2024 UTC.