University of Worcester Worcester Research and Publications

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Wiid, Ria and Mora-Avila, Paulo (2017) Arts Marketing Framework: The Arts Organisation as a Hub for Participation. Journal of Public Affairs. ISSN 1472-3891 Online: 1479-1854 (In Press)

Conference or Workshop Item

Mora-Avila, Paulo and Ria, Wiid (2017) Engaging Art Consumers in the Social Media Ecosystem. In: 50th Academy of Marketing Annual Conference on Freedom Through Marketing, 3rd - 6th July 2017, Hull University Business School, UK. (Unpublished)

Mora-Avila, Paulo (2017) Creative Audiences: Comparing the Effects of Traditional Advertising and User-generated Advertising on Consumer Brand Attitudes and Behaviour. In: The 20th Academy of Marketing Science World Marketing Congress, 27th June - 1st July 2017, University of Canterbury, Christchurch, New Zealand. (Unpublished)

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