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Emblen-Perry, Kay ORCID: https://orcid.org/0000-0001-8841-650X, Cooper, Rachel and Mora-Avila, Paulo (2022) Embedding real world learning through inspirational guest speakers and the university as a live case study. In: University of Worcester Learning and Teaching Conference 2022, 8-9th June 2022, University of Worcester. (Unpublished)

Wiid, Ria ORCID: https://orcid.org/0000-0002-8454-7833, Hurley, P., Mora-Avila, Paulo and Salmon, J. (2019) Organisation-led Engagement With Consumers in Hidden Social Spaces. Journal of Digital and Social Media Marketing, 7 (1). pp. 53-67. ISSN Print: 2050-0076 Online:2050-0084

Wiid, Ria ORCID: https://orcid.org/0000-0002-8454-7833 and Mora-Avila, Paulo (2018) Arts Marketing Framework: The Arts Organisation as a Hub for Participation. Journal of Public Affairs, 18 (2). e1657. ISSN 1472-3891 Online: 1479-1854

Mora-Avila, Paulo and Ria, Wiid ORCID: https://orcid.org/0000-0002-8454-7833 (2017) Engaging Art Consumers in the Social Media Ecosystem. In: 50th Academy of Marketing Annual Conference on Freedom Through Marketing, 3rd - 6th July 2017, Hull University Business School, UK. (Unpublished)

Mora-Avila, Paulo (2017) Creative Audiences: Comparing the Effects of Traditional Advertising and User-generated Advertising on Consumer Brand Attitudes and Behaviour. In: The 20th Academy of Marketing Science World Marketing Congress, 27th June - 1st July 2017, University of Canterbury, Christchurch, New Zealand. (Unpublished)