Worcester Research and Publications

SEARCH EPRINTS:

USER PANEL:

Registered Users - Log in using your University of Worcester ID and Password to submit items to the repository.

ABOUT THE COLLECTION:

WRaP is a collection of research papers and university publications. It presents the academic and creative work of the university. You are welcome to look for and obtain items of interest and make contact with the authors and creators.

CONTACT DETAILS:

All correspondence about WRaP should be sent to the Repository Manager.

Browse by Author

Up a level

Group by: Item Type | No Grouping

Jump to: Book Section

Number of items: 1.

Book Section

Raghubansie, Antonius, El-Gohary, H. and Samaradivakara, C. (2015) An Investigation of the Evaluation of the Viral Marketing Research. In: Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications. IGI Global, Hershey, PA, pp. 201-227. ISBN 9781466673588

This list was generated on Sun Mar 23 11:47:33 2025 UTC.

© University of Worcester Henwick Grove, WR2 6AJ Tel: 01905 855000 | Materials in WRaP are protected by copyright and other intellectual property rights. By using WRaP you agree to abide by UK copyright laws.

Worcester Research and Publications is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.