The open access repository for research outputs of the University of Worcester
Raghubansie, Antonius, El-Gohary, H. and Samaradivakara, C. (2015) An Investigation of the Evaluation of the Viral Marketing Research. In: Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications. IGI Global, Hershey, PA, pp. 201-227. ISBN 9781466673588
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