Worcester Research and Publications

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WRaP is a collection of research papers and university publications. It presents the academic and creative work of the university. You are welcome to look for and obtain items of interest and make contact with the authors and creators.

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Raghubansie, Antonius, El-Gohary, H. and Samaradivakara, C. (2015) An Investigation of the Evaluation of the Viral Marketing Research. In: Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications. IGI Global, Hershey, PA, pp. 201-227. ISBN 9781466673588

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