Marwa Gad Mohsen
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Marwa Gad Mohsen
My Latest As Author
- Gad Mohsen, Marwa (2017) Foodies in the UK: A Sense of Self, Connection and Belonging Beyond the Passion? In: Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science . Springer International Publishing, Cham, pp. 457-467. ISBN Print: 978-3-319-45595-2 Online: 978-3-319-45596-9
- Gad Mohsen, Marwa and Nicholls, Richard (2016) Incorporating Research into Teaching: How & Why. In: University of Worcester Annual Learning and Teaching Conference, 16th June 2016, University of Worcester. (Unpublished)
- Ma, Jenny Wei-Chen and Gad Mohsen, Marwa (2016) Choosing the Right Promotional Tool in the Hotel Industry: The Case of the Chinese Consumer. In: Global Marketing Conference 2016, 21-24 July, 2016, Conrad Hong Kong, Hong Kong. (Unpublished)
- Gad Mohsen, Marwa (2016) Receptivity to Self-Service Technology (SST): A Research Overview and the Way Forward. In: European Marketing Academy (EMAC) Conference, 24th - 27th May, 2016, BI Norweigan Business School, Oslo. (Unpublished)
- Gad Mohsen, Marwa (2016) Foodies in the UK: A Sense of Self, Connection and Belonging Beyond the Passion? In: Academy of Marketing Science Annual Conference, 18th-20th May, 2016, Walt Disney World, Lake Buena Vista, Florida. (Unpublished)
- Marciniak, R. and Gad Mohsen, Marwa (2016) Post-Purchase Consumer Behaviour, Sustainability and its Influence on Fashion Identity. In: Fashion: Tyranny and Revelation. Interdisciplinary Press, Oxford, pp. 203-221. ISBN 978-1-84888-483-0
- Gad Mohsen, Marwa, Marciniak, R. and Nicholls, Richard (2015) When Luxury Hides Itself: Unveiling the Meaning Arab Women Attach to Luxury. In: ICCMI 2015, 3rd International Conference on Contemporary Marketing Issues, 30 June - 2 July 2015, London,UK.
- Nicholls, Richard and Gad Mohsen, Marwa (2015) Other Customer Age: Exploring Customer Age-difference Related CCI. Journal of Services Marketing, 29 (4). pp. 255-267. ISSN 0887-6045
- Gad Mohsen, Marwa (2015) Organic Food Adoption: A Temporally-Dynamic Value-Based Decision Process. In: 3rd Global Conference on Business Management (GCBM 2015), 17th - 18th August, 2015, Singapore.
- Marciniak, R. and Gad Mohsen, Marwa (2014) Homogeneity in Luxury Fashion Consumption: an Exploration of Arab Women. Conference Proceedings: The Business & Management Review - International Conference on the Restructuring of the Global Economy (ROGE), 5 (1). pp. 32-41. ISSN Print: 2047-2854 Online: 2047-2862
- Gad Mohsen, Marwa and Dacko, S. (2013) An extension of the benefit segmentation base for the consumption of organic foods: A time perspective. Journal of Marketing Management, 29 (15-16). pp. 1701-1728. ISSN Print: 0267-257X Online: 1472-1376
- Wang, Q., Dacko, S. and Gad Mohsen, Marwa (2008) Factors Influencing Consumers’ Evaluation and Adoption Intention of Really-New Products or Services: Prior Knowledge, Innovativeness and Timing of Product Evaluation. Advances in Consumer Research, 35. pp. 416-422. ISSN 0098-9258
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