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Rethinking the Eclectic Paradigm: Explaining MNE E-Commerce Corporations' Activity in the Chinese Digital Sector

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Loon, Mark (2014) Rethinking the Eclectic Paradigm: Explaining MNE E-Commerce Corporations' Activity in the Chinese Digital Sector. In: Academy of International Business 2014 Annual Meeting, Internationalization in the Information Age, 24-26th June, 2014, University of Victoria, Vancover, Canada. (Unpublished)

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Official URL: https://aib.msu.edu/events/2014/Program.asp

Abstract

We use the eclectic paradigm as an analytical framework to explain the MNE e-commerce company’s activities in China. Grounded in the rich data, we argue that the dynamic interplay between the ownership advantage and local institutional context that have emerged—particularly in the information age—plays a significant role in explaining the trajectory of MNE e-commerce companies in China. We propose On, Ln and In by embedding network-based advantages within the OLI paradigm. With the acceleration of technological change and non-ergodic uncertainty, such a network-embedded eclectic paradigm will lead to MNE e-commerce companies’ sustainable development in the emerging economy.

Item Type:	Conference or Workshop Item (Paper)
Uncontrolled Discrete Keywords:	MNE, e-commerce, China, Chinese digital sector
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	College of Business, Psychology and Sport > Worcester Business School
Related URLs:	https://aib.msu.edu/
Depositing User:	Janet Davidson
Date Deposited:	07 Jul 2016 12:59
Last Modified:	17 Jun 2020 17:11
URI:	https://eprints.worc.ac.uk/id/eprint/4621

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