Tools
Tools
Cox, Howard (2004) International Business Enterprise before 1945: Evolution of the Global Cigarette Market. Informacion Comercial Espanola (812). pp. 125-136. ISSN 0019-977X
|
PDF
International_Business_Enterprise.pdf Download (367kB) | Preview |
Abstract
This paper examines the international growth and development of the British-American Tobacco Co. from 1900 to 1945. As one of the first cases of a market-driven multinational corporation, the paper is able to highlight both the international development of the industry through its various historical phases, and the kinds of problems that a pioneering multinational was forced to deal with. BAT's international management, for example, was among the first to face the issue of globalisation versus localisation in relation to its international product marketing that is now fundamental to the implementation of a successful global business strategy.
| Item Type: | Article |
|---|---|
| Additional Information: | This article was originally published in Spanish in a special issue of Information Comercial Espanola No.812 (2004) pp125-36 |
| Uncontrolled Discrete Keywords: | British American Tobacco Company, cigarettes, economic history |
| Subjects: | H Social Sciences > HC Economic History and Conditions E History America > E151 United States (General) D History General and Old World > DA Great Britain |
| Divisions: | College of Business, Psychology and Sport > Worcester Business School |
| Related URLs: | |
| Depositing User: | Howard Cox |
| Date Deposited: | 08 Apr 2008 11:15 |
| Last Modified: | 08 Jun 2021 09:25 |
| URI: | https://eprints.worc.ac.uk/id/eprint/361 |
Actions (login required)
 |
View Item |
