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Beauty as Duty: The original influencers?

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Dobson, Esther ORCID logoORCID: https://orcid.org/0009-0001-5740-5610 and King, Elspeth (2025) Beauty as Duty: The original influencers? University of Worcester Academic Blog.

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Abstract

In the absence of the many men conscripted into military services during the Second World War, women stepped in to help keep Britain running by temporarily adopting ‘masculine’ roles at home and in the workplace.

However, one decidedly ‘feminine’ approach that British women were encouraged to contribute to the war effort was through their appearance.

Item Type: Article
Subjects: D History General and Old World > DA Great Britain
H Social Sciences > HN Social history and conditions. Social problems. Social reform
Divisions: Central Services > Others
College of Arts, Humanities and Education > School of Humanities
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Depositing User: Esther Dobson
Date Deposited: 18 Aug 2025 10:32
Last Modified: 18 Nov 2025 11:14
URI: https://eprints.worc.ac.uk/id/eprint/15315

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